Kiran Kumar Maddula – Received “Healthcare Marketing Industry’s Most Eminent Expert of the Year – 2022” at National Wide Awards 2022, Bengaluru


Mr. Kiran Kumar Maddula is one of the best hospital marketers today. He brings with him a solid professional experience of 13 years and has held several profiles associated with hospital marketing over the years. Presently, Mr. Maddula is the Head of Group Marketing for Anu Group of Hospitals, which is a conglomerate of five multi-specialty hospitals located in Vijaywada, Andhra Pradesh.

Thanks to his hard work and dedication, he is the recipient of prestigious awards, including one recently awarded to Kiran Kumar Maddula, Group Marketing Manager – Anu Group of Hospitals

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Healthcare Marketing Industry’s Most Eminent Expert of the Year – 2022at the National Wide Awards 2022, held at the Radission Blu Atria Hotel, Bangalore.

At the age of 32, Mr. Maddula has reached the heights of success in the field of hospital marketing through his aptitude, hard work, dedication and continued knowledge of the industry. His style of work is innovative and results-oriented while staying within the boundaries of standards and policies.

Mr. Maddula is an ideal role model for today’s younger generation, especially those who view hospital management and hospital marketing as career opportunities.

Mr. Maddula’s core competency is in business development and hospital administration. This covers operations management and trade promotions. Mr. Maddula is an expert in hospital marketing strategies as well as an expert in digital marketing and hospital digital marketing strategies.

Since the beginning of his career in 2009, Mr. Maddula has worked with various profiles in the field of hospital management, in various hospitals and health agencies. This has provided Mr. Maddula with extensive experience in his field. He brings with him live experience of working in several scenarios that have made him a skilled professional.

Mr. Maddula has in the past worked as a hospital manager, state operations manager and center manager,

Mr. Maddula lists his main strengths as his experience, his patience, his ability to learn new technical skills and his adaptability. His areas of expertise cover marketing, operations, new clinic/COE launch and marketing information systems. Mr. Maddula is a native speaker of English and Telugu.

Mr. Maddula strongly advocates the importance of digital marketing for the success of any organization in today’s world. All businesses have moved online and having a website is essential to thriving in today’s world.

But the value of digital marketing doesn’t stop there. Mr. Maddula is of the opinion that without the help of digital marketing, he would not have reached the avenue where he is today. Digital marketing is an essential part of Mr. Maddula’s work. He is an expert in a range of digital marketing techniques and has also overseen teams responsible for strategically leading digital marketing for the hospitals he has worked for.

In particular, Mr. Maddula’s experience in digital marketing is very niche specific. He has increased the popularity of hospitals and made them more preferable, thanks to his digital marketing prowess. Mr. Maddula’s detailed digital marketing skills include SEO, PPC, blogging, creating a website plan and web design.

Mr. Maddula believes that in hospital marketing, digital marketing works from both a B2B and B2C perspective. Patients can self-determine the health services they seek or their physician can refer them to relevant health service providers. Thus, digital marketing aims to improve the quality and availability of healthcare.

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