Klick adds Google alum Olohan to boost digital media feature

Ryan Olohan is officially switching from Googler to Klickster. The Google veteran has been named EVP of Growth for Klick Group, the organization announced today.

Olohan will leverage his nearly 16 years at Google, including as chief healthcare officer, to help Klick’s biopharma clients with digital media strategy. He will report to Executive Vice President and Partner, Growth Alec Melkonian.

“It will provide a halo across our entire ecosystem and energize our media capability,” Klick Group Chairman and CEO Leerom Segal said.

Given that Olohan and Segal started working together about a decade ago, the hiring feels more like a homecoming, Segal said.

“In my mind, it took 10 years. We always felt like he was so much more than a valued partner and part of the family, but now he is,” he added.

Segal hailed Olohan’s impact at Google, where he grew the tech giant’s pharma and OTC offering from a multimillion-dollar to multibillion-dollar business before being asked to do the same for its customers in the food and beverage sector. It also doubled the size of the company’s healthcare industry team – which included Stefani Klaskow, currently Google’s healthcare director.

Olohan founded the Google Healthcare Advisory Board and was named a 2017 and 2018 MM+M/PR Week Health Influencer, as well as a Top 40 Healthcare Transformer. He was responsible for CPG/home and personal care at Google from 2009 to 2012.

Olohan moved into the restaurant business two years ago at the request of his employer, but said his “heart is healthy” and that he had spoken with Segal from time to time about a way to back into the industry.

“We’ve always talked about ‘run faster, aim higher because lives depend on it,'” Olohan joked, citing a familiar pharmaceutical industry mantra. “Sometimes when I was at Google, I was like, ‘We’re trying to run fast, but there are obstacles along the way, because not everyone runs that fast.’ I want to be part of a team that desperately wants to run faster.

Olohan said he saw an opportunity to work with Klick’s portfolio of existing customers to “double down” on digital. “Digital is essential to the growth of all its partners, but it is only a piece of the cake,” he noted.

Developing this portfolio is also part of his duties. At Google, Olohan recalls, his team worked with more than 100 agencies.

“I saw some agencies that probably weren’t doing as good a job for their partners as they should have been,” he said. “There is an opportunity when others in the industry understand the value the Klick team can provide.”

Klick’s revenue soared 14% to MM+M’s estimated $480 million in 2021, according to MM+M’s 2022 Agency 100. The company’s workforce increased by 30% to 1,498 people.

“We’ve already done the hard work to recruit the right people,” Olohan added. “Now that we have them in place, it’s just that the industry understands that it can do better. And we can do better together.

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