L&C Mortgages appoints Croud to manage digital media

L&C Mortgages has appointed Croud as a full-service digital media agency, following a pitch involving 10 agencies.

Croud started working with L&C – the UK’s largest toll-free mortgage broker and advisor – this month. This will help the brand “navigate an unprecedented demand for real estate advice”. Before the meeting, the brief was shared between the intern and the agency.

Croud was hired “to meet increased demand during the pandemic and support new ambitions for growth.” Its mission will also be to help L&C “better understand its rich data sets, using this information to inform a new digital marketing strategy”.

The work includes PPC (pay per click), Creative, Social Paid and Programmatic, the partnership initially starting with data solutions and SEO support.

Nick Mortimer, Marketing Director of L&C Mortgages, said: “We are delighted to be working with Crud. As we seek to grow and grow our business, it is crucial that our strategic partners bring a strong customer focus, market focus and innovative approach. “

Emil Bielski, UK Managing Director of Croud, added: “2020 has been a year of overwhelming demand for the company, and Croud is proud to be the trusted partner agency that will help navigate and adapt to the landscape. constantly evolving real estate.

“With our offering of advanced data solutions, we strive to take our clients on a data maturity journey and will help L&C Mortgages better attribute ROI to all of their different channel activities. Advanced measurement and attribution will help us be nimble in our approach to the market and prepare us for more strategic future planning and ultimately business growth.

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