Leading PR and Marketing Agency ÜberStrategist Acquires
Acquisition adds SEO services, blog and newsletter execution, copywriting and email marketing to existing PR, influencer, events and community management services
MORRISVILLE, North Carolina, Nov. 03, 2022 (GLOBE NEWSWIRE) — ÜberStrategistan award-winning, full-service North American public relations and marketing agency serving global clients in the video games, entertainment and technology industries, today announced the acquisition of the marketing agency of Raleigh-based VirTasktic content.
The now fully integrated company will operate under the ÜberStratege brand to serve a wider range of customers. The acquisition adds a full suite of content marketing services to ÜberStratège’s existing expertise in public relations, influencer activations, event services, community management solutions and high-profile sponsored campaigns. impact.
“Our recipe for success has been simple: listen to our customers, hire the best people, and deliver consistent quality service in everything we do,” said ÜberStrategist Founder and President Mario R. Kroll. “VirTasktic is a passionate and highly creative expert in content and email marketing, services that many of our clients have expressed interest in. Acquiring their staff and client list strengthens our revenue and adds a considerable depth of knowledge and operational excellence to our new team combination.”
As part of the company merger, former VirTasktic CEO Carolyn Crummey, who has decades of proven experience in content marketing and operational excellence, has been named Chief Marketing Officer of ÜberStrategist. She will lead the combined company’s marketing and sales support efforts and serve as the subject matter expert for ÜberStrategist’s new content marketing practice.
Former VirTasktic Director of Client Services, Kimberley Massi, will serve as Chief Operating Officer of ÜberStrategist, focusing on operational excellence, consistency of service delivery and scalability.
“As anyone who has started a business from scratch knows, it’s never easy to get what you’ve built into someone else’s hands. Choosing to do this is not done lightly,” remarked new chief marketing officer Carolyn Crummey. “However, because there was such synergy and total cultural alignment between our two agencies, the decision was easy to make. I look forward to the many great things to come from our newly combined and expanded company.
In a concurrent restructuring, Jessica Timms was promoted to director of public relations services. In this newly created role, Ms. Timms, who previously led some of the company’s toughest campaigns as a senior account manager, will oversee the growth and delivery of the agency’s best public relations services, lead the employee training initiatives and pave the way for advanced media relations in 2023 and beyond.
“I am thrilled and honored to lead the talented and creative people I have had the pleasure of working with for nearly six years,” said Director of Public Relations Services, Jessica Timms. “Listening to our customers and fully understanding their needs is essential to obtaining exceptional results. This has never been more important as we shape our future with more staff and an expanded service offering. I can’t imagine a better team to take on this challenge and serve our customers.
A press kit is available at https://uberstrategist.com/dossier-de-presse.
ÜberStrategist, Inc. is an award-winning public relations and marketing agency focused on providing the highest level of service to its entertainment and technology clients. Recipient of Inc. 5000 and Inc. Power Partner awards from Inc. Magazine, we are one of America’s fastest-growing private companies and among approximately 250 global companies highlighted for consistently helping their customers grow and succeed.
Proudly owned by veterans, we celebrate, encourage and commit to diversity in the workplace, with most of our leadership positions held by women, veterans and LGBTQA+ team members. As we firmly believe that our role is to leave the world better than we found it, a significant portion of our income is dedicated to supporting charitable causes.