Little Leaf Farms – Digital Marketing Specialist – BevNET.com Beverage Industry Job Listing

Little Leaf Farms is looking for a Digital Marketing Specialist with 3-5 years of related work experience in digital marketing, communications, e-commerce or social media. This person will manage all digital properties, e-commerce channels and digital components of Little Leaf Farms brand campaigns.

This person will have strong attention to detail and the ability to think ahead and prioritize tasks. They should be comfortable with reporting and explaining results in building social media channels and communities, developing and managing campaigns, creating web content, working with CMS platforms and e-commerce, implementation and analysis of paid digital campaigns, SEO/SEM, as well as understanding and delivery. analytic. If you like the pace of a growing company that encourages innovation and values ​​entrepreneurship, please apply.

PROFESSIONAL RESPONSIBILITIES

digital marketing

• Daily community management of Instagram, Facebook, TikTok, Pinterest, YouTube and Twitter.

• Email marketing and audience management on Mailchimp

• Assist with consumer relations and information via Facebook groups and Mailchimp

• Develop and support audience growth goals across all social media channels and email marketing

• Contribute to content planning and creation to support brand and social media strategy

• Provide timely reporting and analysis of social media initiatives

• Social media monitoring for customer service requests and influencer opportunities

• Monitor content trends in social media

• Work with agencies to provide recommendations to improve SEO and execute SEO copywriting

• Work with agencies to provide recommendations on paid advertising strategies for retail and e-commerce: display, SEM, video ads, social media ads, etc.

E-commerce:

• Manage brand presence on e-commerce channels, such as Instacart, AmazonFresh and Walmart Connect

• Develop and execute online promotions

• Identify and manage the onboarding process for any new e-commerce opportunity

• Identify and manage growth opportunities within existing e-commerce channels

Reports and analysis:

• Create and deliver weekly social media activity reports to inform content strategy

• Create and deliver monthly reports on campaign initiatives, website performance, digital ad performance, and e-commerce performance to inform business decisions

Website management:

• Work with agencies to manage website content updates (recipes, creative, copywriting, FAQs, etc.)

• Manage Google Analytics and advertising reports

General support:

• Facilitate work with agencies contributing to digital marketing activities

• Manage digital advertising and e-commerce budget

• Manage brand presence on retailer websites

• Manage the digital coupon program

• Participate in major marketing and product initiatives

Terms:

• Bachelor’s degree in Marketing, Communications or related field

• Three to five years of relevant work experience

• Strong knowledge of social media trends, platforms, analytics, and online tracking and monitoring tools

• Passion for social media, communication and community building

• Flair for content creation with a demonstrated track record including copywriting and creative direction

• Previous experience with business pages and ad spend

• Proficiency in Microsoft Office including PowerPoint, Word, Excel and Teams

• Experience with Mailchimp or similar email marketing platforms

• Excellent organizational skills, attention to detail and ability to prioritize

• Strong communication skills, including oral and written formats suitable for audiences

• Flexible and adaptable work style

• Reliable transportation, ability to work out of office in Devens, MA 1 day per week

Our ideal candidate has:

• Interest and working knowledge of the food and/or CPG industry

• Experience with Google Analytics

• Experience with SEO and SEM

• Experience with e-commerce grocery platforms such as Amazon Fresh, Instacart and Walmart Connect

• Familiarity with Zendesk or other CRM applications

• Familiarity with graphic design and video editing programs, such as Photoshop, Illustrator, Canva, Premiere and Final Cut Pro

• Agency experience

Advantages:

• 401(k)

• 401(k) correspondence

• Dental insurance

• Health insurance

• Life insurance

• Paid vacation

• Sponsorship Program

• vision insurance

About Little Leaf Farms

Little Leaf Farms is the nation’s #1 brand of packaged lettuce grown sustainably through controlled environment agriculture. We grow fresh, delicious, clean leafy greens in two of the most technologically advanced greenhouses in the world. We’re a perfect fit for people who are passionate about sustainable food and product marketing, and those who want to be part of an excitingly growing company. Learn more at littleleaffarms.com