Lodging Interactive Launches Google Business Profile Content Marketing and Optimization Services for Hotels

Lodging Interactive, an award-winning digital marketing, reputation management and social media marketing agency exclusively serving the hospitality industry since 2001, has announced the launch of its Google Business Profile content marketing and optimization services for the hospitality industry. With this new service, hotels can maximize their organic Google SEO reach and support potential guests through the booking process.

“Google recently opened up the ability for hotels to post updates to their Google Business Profile. This feature has long been available to other industries and now has a huge competitive advantage for properties that know how to leverage this feature from Google,” said DJ Vallauri, Founder and CEO of Lodging Interactive. “Your hotel’s Google Business Profile has become your hotel’s new ‘homepage’. Guests can view images, read reviews, get your address, see your phone number, read FAQs and news from your hotel, all without visiting your hotel website.

One of the benefits of an optimized Google Business Profile is that properties can reach their target audiences more effectively by being where potential customers look frequently. By creating an optimized Google Business Profile, all hoteliers have a chance to compete for top local search rankings. Even smaller family hotels may be visible in search results. A properly optimized Google Business Profile increases the visibility of a hotel’s online website and directs organic traffic to its site, which generates more revenue opportunities.

Google business profile content marketing for hospitality, way beyond the obvious.

In addition to ensuring the accuracy of a hotel’s basic information (address, phone number, check-in time, and website link), the service includes ongoing content marketing and optimization:

  • Monthly: add property photos, create descriptive text, and add image alt tags
  • Monthly: write articles about properties and destinations (i.e. blog posts) and post them to your Google Business Profile
  • Ongoing: Post news, promotions, and newsworthy events about your property
  • In progress: create and manage your FAQ section
  • Ongoing: Provide ongoing data analytics on the Google Business Profile.

Lodging Interactive’s Google Business Profile content marketing and optimization services are available for independent and branded properties. For more information, please Click here or call us directly at 877-291-4411 ext. 704.

About Interactive Hosting

Since 2001, Lodging Interactive has been a leading provider of digital marketing services for the hospitality industry. Clients include select services, full-service branded properties and independent luxury hotels and resorts worldwide.

Lodging Interactive is the parent company of coMMinglethe company’s social media marketing and reputation management division, which serves hundreds of hotels, restaurants, spas and management companies.

The Company also provides subscription-based website development and digital marketing services through its HotelSiteXPRESS offer. The service is based on a “pay-as-you-go” model and does not require any capital investment from the hotel.

Lodging Interactive is a winner of the HSMAI Adrian Award and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Visual and Interactive Arts and Magellan Award from Travel Weekly. industry leader.

For more information please contact [email protected], 877-291-4411 ext. 704, or visit the company’s website LodgingInteractive.com.

DJ Vallauri
Founding President
+1 877 291 4411

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