Madison Media Ultra to manage traditional and digital media mandate for

Mumbai: Madison World’s unit Madison Media Ultra was appointed on Monday to manage the traditional and digital media mandate for the client, including television, print and digital for as the media agency of reference (AOR).

A socially conscious organization based in Singapore, 88tuition was founded with a mission to “enable every student to reach their full potential”. 88tuition has integrated the world’s best pedagogy into a highly scalable, technology-driven product that aims to provide students with a high-quality learning experience. The company is now ready to launch in India under the brand.

Madison Media, India’s largest media agency, which started its media business in 1995, handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, and many more.

Speaking about the association with Madison, 88Guru Director Vinod Gupta said, “We are thrilled to partner with the Madison team as we seek to transform the edtech industry. Madison’s expertise across the media spectrum, from traditional to new age, will be essential in our deployment. Finally, the chemistry with the team has been great and we enjoy working with them.

Jolene Fernandes Solanki, COO of Madison Media Ultra, added, “We are delighted to partner with 88Guru, a Singapore-based edtech company. Education has radically changed its economic model as a result of the pandemic. As a team, we are confident and excited to launch 88Guru in India and are confident that it will outpace industry growth with its digital and results-driven approach.

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