Mapúa University Launches Dual Degree Programs in Digital Media and Communication – Manila Bulletin

Mapúa University Launches Dual Degree Programs in Digital Media and Communication

The University of Mapúa introduces two (02) pioneering undergraduate programs aimed at enabling creatively inclined students to obtain two (02) degrees in just four (04) years. Offered by the School of Media Studies, the Bachelor of Arts in Multimedia Arts and Digital Journalism and Bachelor of Arts in Multimedia Arts and Broadcast Media dual degree programs aim to address the emerging skills gap resulting from the rapid digitalization of media and communications. . industry.

The digital transformation of media industries and even marketing has happened at breakneck speed in 2020 due to the pandemic. Media channels, brands and personalities have taken their content online to establish a stronger connection with viewers and consumers.

This shift has created a demand for digital content creators and communicators who are proficient in journalism and broadcast communication and are technically savvy to conceptualize, design, publish and publish digital content.

“There is a need for technically skilled media professionals who know both journalistic writing and the technical execution of news and information, which is the trend in digital publishing today,” according to Benigno B. Agapito Jr., dean of the Mapúa school. Media Studies (SMS).

A quick look at job postings these days will reveal that employers are looking for well-rounded communicators who are also good at multimedia, journalism, writing, graphic design, video, and audio-visual production. Instead of relying on individual specialists, many companies are now looking for communication specialists who are proficient in both digital and traditional communication tools.

“In the media industry today, management is looking for a graduate who knows both multimedia and broadcasting as well as the theoretical and technical execution of television and radio programs,” said Dr. Melvin N. Espineda, Head of SMS Double-Degree Programs.

With the help of Mapúa’s four-year dual degree programs, a new generation of digital communication specialists can help ensure the quality of the content we consume in the future.

Dean Agapito explained that students who enroll in the 234-unit Bachelor of Arts in Multimedia Arts and Digital Journalism will master two major areas of digital publishing: multimedia components, which include graphic design, video and animation ; and journalistic writing, which includes news, feature films, culture, business, entertainment, and sociopolitics.

Students will have hands-on experiences in concept design, visual development, 2D and 3D animation, video production, graphic journalism, photojournalism, publication design, and web-based electronic publishing.

Successful graduates have many potential career paths as online journalists, magazines, broadcasts or newspapers, multimedia artists, advertising specialists, animators, advertising or journalism educators, film and video production teams, game developers, fashion industry experts and corporate journalists or communication specialists.

At the same time, the Bachelor of Arts in Multimedia Arts and Broadcast Media program also develops technically competent online broadcast communicators.

Dr. Espineda also explained that the program “merges the creative technical skills of multimedia arts using animation, graphics and video with the power of audio-visual communication using theoretical and real-life television and radio production techniques and transmission advanced information and concepts using new media platforms”.

He also explained that students will establish skills in multimedia, especially in graphic design, video production and animation. They will also master broadcasting, program management, program production, hosting, anchoring, television documentaries and public affairs production. These combined skills are very advantageous for graduates who want to land a job in the digital media industry.

Future graduates of the 258-unit dual degree program will have the potential to become a television or radio personality, television production staff, multimedia artists, advertising development specialists, animators, a production team of film and video, broadcast and multimedia educators and game developers. .

Mapúa’s innovative pair of dual-degree media studies programs will help create a new generation of globally competitive communications specialists who have the expertise to conquer this new era of digital information.



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