Position
In charge of marketing and communication
Report to
General director
position type
Full time
Contract duration
One year contract with possibility of extension
Location
Hobart, CAS
Wage scale
$70-80,000, depending on experience
Our history
Beaker Street is a non-profit cultural organization in Lutruwita/Tasmania. We explore the intersection of science and art, and facilitate connections and collaborations between scientists, artists and the public. Our flagship event, Beaker Street Festival, takes place around Tasmania every August as part of National Science Week, with a Festival Hub at the Tasmanian Museum and Art Gallery. Since its creation in 2016, Beaker Street has led and collaborated on numerous events and participatory projects inside and outside the Festival, such as our Science Photography Award and Sci-Art Walks podcast.
Beaker Street Festival began as a two-day “pop-up science bar” at the Tasmanian Museum and Art Gallery, and has now grown into a 10-day statewide celebration of science and art. In this time of growth, we are looking to significantly increase our capacity as an organization and ensure our long-term sustainability, prioritizing investing in the right people. A strong and recognizable brand in Tasmania and on the highway will be crucial to the future stability and success of Beaker Street.
Values/ Objectives
As an organization, Beaker Street prioritizes community access and inclusion. We are committed to facilitating public understanding of science and creating opportunities for meaningful engagement among scientists, artists and the general public. We are concerned about the state of the environment and the widespread mistrust or misunderstanding of science and scientists. We aim to reconnect specifically adult audiences with a sense of curiosity and questioning about the world around us. We contribute to Tasmania’s growing cultural scene by creating thought-provoking public offerings that engage the community and foster a sense of pride in Tasmania’s excellent scientific and creative output.
As a workplace, we value collaboration and innovative ideas. We welcome experimentation, as well as contributions from all levels and experiences. We take pride in our work and we are a dedicated team. We want our office culture to reflect our events: engaging, varied, thoughtful and fun.
Organizational structure
Beaker Street is a not-for-profit cultural organization that is governed by a Board of Directors comprised of nine volunteer individuals with a diversity of backgrounds and community and sector representation. The Board of Directors maintains strategic oversight of the direction of the organization, approves budgets, and makes decisions regarding the governance of the organization.
Beaker Street’s operations and programs are run by a small, dynamic team led by Founder and Executive Director Margo Adler, who leads strategy and new business development, and also serves as the Festival’s Creative and Scientific Director. The team also includes our Managing Director, who oversees the main day-to-day operational and business activities of Beaker Street, our Producer and our Account Manager (both part-time).
Event-specific operational staff, such as stage managers, technicians, venue managers and hospitality staff, are appointed as needed during the project and festival cycles.
The role
The Director of Marketing and Communications will be a key member of our team, responsible for managing all aspects of Beaker Street’s marketing strategy, communications and brand awareness, with a particular focus on our annual festival. This includes managing our public relations consultant and working with them to implement a media plan that facilitates the promotion of Beaker Street business.
The Director of Marketing and Communications will report to the General Manager and work closely with the General Manager. You will share our values and your desire to create new and meaningful connections between scientists, artists and the public, and be motivated to increase the reach of Beaker Street locally, nationally and internationally. You will have a strong strategic mind, high-level experience in brand development and digital marketing, and excellent writing skills for the web and general communications. Experience in grant writing will be an advantage. You will have an eye for detail and will be autonomous. The right candidate for this role will be willing and able to accept jobs outside of the key role if needed. As we are a very small team, we all have to contribute occasionally to other activities, mainly helping with grant writing.
Main tasks
The Marketing and Communication Manager will fulfill the following key functions:
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Develop, implement and manage Beaker Street’s annual marketing strategy, including managing the marketing budget.
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Develop and manage Beaker Street communications and writing, including website content, e-newsletters and campaigns.
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Carry out Beaker Street’s social media communication and advertising campaigns, with the aim of increasing the reach and engagement of our social media followers. (During busy periods, we may use contractors to help with the workload.)
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Develop Beaker Street promotional materials, including creating concepts and briefs for designers, photographers and other creatives.
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Manage relationships with external vendors including web developers, designers, artists, videographers, illustrators, photographers and media, including maintaining and updating our media database.
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Monitor, evaluate and report results of marketing and advertising strategies and activities for continuous improvement.
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Manage the relationship with our PR consultant. Assist in the preparation of press releases and facilitation of media activities to promote Beaker Street events.
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Manage and inform external evaluation of programs and corporate perception, including preparation and evaluation of post-Festival surveys.
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Prepare marketing reports for grant disbursements, applications and internal evaluation.
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Assist in writing grant applications and pitch proposals, in collaboration with the rest of the team.
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Assist Beaker Street in managing existing sponsorship relationships and preparing partnership proposals for identified prospects.
Selection criteria The successful candidate will demonstrate the following skills:
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Professional experience in the development and execution of marketing and promotional campaigns.
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Excellent written and verbal communication skills.
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A creative thinker with proven skills in developing and implementing marketing strategies and advertising campaigns across a wide range of media, including social channels.
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Ability to work in a small team, collaboratively and independently, demonstrating strong organizational skills and the ability to manage multiple projects under tight deadlines.
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High level of digital literacy, including experience with Meta Business Suite. Experience with CRM an asset.
Personal qualities The successful candidate must also demonstrate the following personal qualities:
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An appreciation of the importance of science and the arts to society
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Enthusiasm, positivity, integrity and self-motivation
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Ability to thrive in independent and collaborative environments
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Attention to detail
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Ethical and inclusive
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Sense of humor and curiosity
Desirable
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Experience with non-profit, cultural or creative organizations or festivals
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Experience in writing grant applications and sponsorship proposals
Please note that Beaker Street requires its employees to be fully vaccinated against Covid-19, except with proof of medical exemption.
How to register
Applications must include a cover letter responding to the job description and meeting the five selection criteria. In addition, nominations should include:
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A current CV.
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Three examples of marketing: a press release, social media content and a short (one-page) case study.
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The contact details of two referents.
Applications should be submitted as a PDF document and emailed to [email protected]
If you have any questions, please email Executive Director Margo Adler at [email protected]
The closing date for applications is Wednesday, December 21 at midnight.
Interviews will take place until mid-January.
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