MContent appoints digital media veteran Brandon Fong as head of global streaming business

Quick take:

  • MContent is expanding its management team to bolster its streaming business ambitions.
  • Brandon Fong will take over the consumer-facing streaming platform.
  • He will lead the development of new business and strategic partnerships that integrate MContent’s suite of Web3 assets.

Decentralized content ecosystem, MContent, today announced the appointment of Brandon Fong as the new head of the global streaming business. The new hire is part of MContent’s move to bolster its streaming business ambitions as it moves towards a rebrand and relaunch of its content platform.

Fong is a digital media veteran with over two decades of experience.

He also worked at Time Inc., where he led video content distribution and acquisition for all Time Inc. brands, and executed content syndication and licensing deals with Amazon, Hulu, Comcast, MSN , Yahoo, Aol, Vevo, Defy, Gannett, Hearst and the local chapter of CBS.

During his career, Fong has entered into content partnerships with FuboTV, Yahoo, Chicken Soup for the Soul, Snap and LG while building strategic relationships with Facebook, Amazon and Jukin Media.

“I am thrilled to join MContent and work with the talented leadership team to create unique streaming experiences for their consumers, content partners and advertisers. MContent’s roster of high-quality content, its community of engaged users and its dynamic blockchain-enabled rewards platform provides a solid foundation for continued success and growth,” said Brandon Fong.

MContent has previously made headlines for partnering with PricewaterhouseCoopers (PwC) Middle East to screen his documentary titled Ripple vs. SEC in the metaverse. An original production by MContent, the documentary delves into the ongoing lawsuit filed by the United States Securities Exchange Commission (SEC) against blockchain company Ripple Labs.

On January 29, MContent announced a $5 million fundraising round, led by UAE business conglomerate Gargash Group, at a $10 million valuation. MContent has already funded 11 production projects in South America, Africa and Southeast Asia, including a documentary film about the Bitcoin revolution in El Salvador, which was released on Insight TV in February.

“Given Brandon’s impressive track record as a transformative business leader and his strong connections in the global content and streaming industry, as well as his drive to build resilient teams and culture, I’m confident that it will build on the incredible success of MContent and steer it to new levels of sustainable and accelerated growth across the globe for our customers, stakeholders and investors,” said Umair Masoom, Founder and Managing Partner of MContent.

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