Mixed Route Juice Wins Social & Digital Media Mandate for Pacific Mall, Marketing & Advertising News, ET BrandEquity

Mixed Route Juice (MRJ) recently won the social and digital media mandate for Pacific Mall, Netaji Subhash Place (NSP).

Obtaining the mandate is the result of a multi-agency argument. With this victory, the agency will handle all creatives, social media and influencers in addition to being responsible for all other media tasks for the brand. The services will be performed from the agency’s office in New Delhi.

Vinay Kumar Anand, Chief Creative Officer at MRJ, said: “The retail industry has seen a change after the pandemic and our experience of how it has evolved over the years is a win-win for us. and for the brand. Our experience in the retail industry has been quite extensive all this time. So, this addition to the portfolio gives us another opportunity to explore and spread the right message to mine TG with the right feeling. In terms of tenure, we are extremely excited to work together with one of the best shopping malls in NSP Pitampura and Delhi NCR. We aim to run the most creative, disruptive, and fluid campaigns for the brand. “

Vikrant Yadav, Central Manager, Pacific Mall NSP – Pitampura said: “We are delighted to assign our social and digital media mandate to the most dynamic and creative agency like Mixed Route Juice. We have always liked their strategic and creative approach to campaigns in the past. We look forward to innovative and disruptive campaigns for our Pacific Mall brand.

The account was won following a multi-agency pitch …

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