ModMed® Launches AMP Marketing Services to Help Practices Attract New Patients, Manage Reputation and Improve Engagement
BOCA RATON, Fla.–(BUSINESS WIRE)–See you this year AAD Annual Meeting, ModMed® will showcase its latest services designed to help physicians improve their online presence, monitor and respond to patient reviews, sell products and services online, and facilitate the global marketing of their practice by dermatologists.
According to the annual ModMed “What Patients Really Think” survey conducted by independent research firm One Poll, 69% of respondents think it is important for a medical practice to have a modern website. Additionally, nearly three-quarters (74%) of respondents place great importance on online reviews when selecting a new doctor.
This data indicates that while it is paramount for providers to deliver quality care, they must also focus on building a strong online presence to help attract patients and provide consumers with the experience of customer service they expect.
ModMed AMP – which stands for Advertise, Market, Promote – offers a website design, reputation management, digital marketing and online store package designed to help patients find a doctor more easily and for practices to build and manage a strong brand and online reputation.
“In today’s digital world, it’s not enough to have a website or a social media account for occasional use. For physicians, attracting patients is an ongoing process that requires an ongoing online strategy,” said Adam Kupperman, SVP of Specialty Business and GM of Dermatology and Plastic Surgery at ModMed. “We recognized that between managing operations, patient care and tracking finances, many providers are overwhelmed and don’t have time to do marketing. ModMed AMP offers four services that work together to help practices in their efforts to attract and maintain attention and engagement online.
ModMed AMP details include:
- Website design and management. Domain registration and hosting, customizable for practice, self-service capabilities, integrated with EMA(R) and ModMed Pay. Includes search engine optimization (SEO), specialty-specific content, and blogging.
- Digital marketing. Design of digital ads, Google Pay-Per-Click advertising and social media advertising that lead to landing pages optimized for campaign performance tracking.
- Reputation management. Our practice review widget pulls selected patient reviews from the web to showcase on the AMP website. Practices can directly monitor, manage and respond to incoming reviews or choose to have the ModMed AMP team do so on their behalf.
- Online Store. An e-commerce site that can be used to sell products and services online. Practices can advertise their store as a shopping option for patients on Facebook and digital marketplaces such as Amazon.
“When you’re not the only dermatology practice in your area, it can be difficult to stand out from the competition. With ModMed AMP, we can help providers perform at their best and get noticed by current and potential patients,” Kupperman added.
To learn more about ModMed AMP, stop by ModMed booth #4255 at AAD 2022 or to schedule a demo, please visit www.modmed.com/aad2022.
About Mod Med
ModMed is transforming healthcare by putting physicians and patients at the center of care through an intelligent, specialty-specific cloud platform. With our Electronic Health Records (EHR) and Practice Management (PM) systems, and Revenue Cycle Management (RCM) services, our all-in-one solution enables specialty medical practices to do their best by providing clinical, financial and operational software. solutions designed to enable better and more personalized patient care. Our staff physicians help develop products and services for allergy, dermatology, gastroenterology, OBGYN, ophthalmology, orthopedics, otolaryngology, pain management , plastic surgery, podiatry and urology practices, as well as outpatient surgery centers. For more information, visit www.modmed.com. Connect to ModMed through its Blog, Facebook, LinkedIn, Twitter and instagram.
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