National marketing group gathers in Orlando for the 59th edition of PrimeTime

Independent retailers seek to seize opportunities while battling foot traffic, improving employee recruitment and retention

(image credit: Gaylord Palms Resort and Convention Center)

Nationwide Marketing Group members once again have the opportunity to network, learn, adapt and scale their businesses to succeed in today’s environment as they gather at the Gaylord Palms Resort and Convention Center in Orlando for the 59th edition of PrimeTime, from August 13 to 16.

“Clearly we are entering a new retail season,” said Tom Hickman, Nationwide President and Chief Member Advocate. “The door swings are slowing down. The predatory prices of supermarkets are resurfacing. But in these challenges, I see an opportunity. Opportunity for our members to pivot, adapt and be the first to adopt programs and behaviors that will determine the evolution of their future.

In Orlando, Nationwide members will get first-hand insight into many programs and offers designed to help them take advantage of these opportunities.

Starting strong with a keynote on Sunday morning, Wells Fargo economist Charlie Dougherty will take members on a deep dive into the macroeconomic factors affecting the independent retail and durable goods industries, followed by expert Nationwide’s merchandising, marketing and digital teams who highlight the programs and tools available to members to help them win in this ultra-competitive environment.

As always, PrimeTime in Orlando will also include a robust Nationwide Learning Academy (NLA), and the program includes more than 60 sessions available only at PrimeTime. Members will be able to explore topics through 14 different tracks, including in-store experience, website management, data and analytics, leadership, human resources, product training, business services and finance, digital marketing, social media and more.

PrimeTime attendees will also see CashBack and Show Special offers that look like they haven’t been seen since before the pandemic. In particular, PrimeTime Palooza – the highly anticipated 90-minute shopping spree – will feature some of the best limited-time, limited-quantity deals in years. This show represents a huge opportunity for independent retailers to make significant savings while stocking their warehouses for the critical second half of the year.

“Orlando is becoming one of our most engaging and exciting shows to date,” said Melissa Stenson, vice president of member experience for Nationwide. “Beyond the enticing deals our vendor partners are providing, PrimeTime will provide many meaningful ways for dealers to connect, learn and experience what makes this show a can’t-miss opportunity.”

Other PrimeTime Orlando highlights include:

  • The PrimeTime Backyard Showcase, showcasing food, beverage, education and exhibiting vendor partners in the outdoor, consumer electronics and furniture categories.
  • Samsung’s first-ever PrimeTime CashBack offer.
    The largest single showcase of luxury appliance brands in the independent retail channel, including our newest luxury appliance supplier partner, Signature Kitchen Suite.
  • First look at national launches and exclusive products from Ashley Furniture, Serta Simmons Bedding and Tempur-Sealy.
  • Sound United’s return to PrimeTime, which includes their FULL complement of audio brands.
  • Participant-only savings on national digital solutions from Retailer Web Services.
  • Volume discount offers from Progressive Leasing and Assembly, available only to PrimeTime participants.
  • A discussion of allies versus mentors at the WIN: Women in Nationwide Networking Luncheon.
  • Over $100,000 in prizes and giveaways throughout the two-day show.

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