Evolved announced the launch of two new agency brands for the automotive and home improvement industries to create a group of companies specializing in digital marketing.
The Newcastle-based company has worked with some of the automotive industry’s leading dealerships, leasing brokers and manufacturers since 2014, with current and previous clients including Stellantis (Peugeot, Citroën, DS and Vauxhall), Peter Vardy Group and Vanarama.
The new brand, UpShift, aims to double the company’s expertise for existing customers and to develop the company’s offer and services in line with the requirements of the automotive industry.
Home Evolved, the brand for the home and garden improvement sector, will sit under the Evolved name and follow the same approach. It draws on Evolved’s experience with clients such as MattressOnline, Beyond Retail and Primrose, among others, over the past nine years.
Ian McIntosh, CEO, said: “We are delighted to be launching our new agency brands and we could have made this decision much sooner, particularly in automotive, but we didn’t want to take anything away from our core offering at Evolved nor has the experience and pleasure of working with clients from many different industries.
“We have developed specialties in each of these industries and we saw this as a great opportunity to go further and benefit all of our customers and staff.”
Tom Etherington, Managing Director, added: “The various agency brands will help us grow our expertise, team, services and partnerships with the needs of client industries in mind and deliver a much more effective offering. .
“We are continually developing our services in the area of digital marketing, but as clients will need more than ever agencies that understand their specific challenges and industries, given the current economic climate and outlook, we are bringing this to the fore. of our plans.”
Evolved currently employs 60 people across organic research, paid marketing, conversion rate optimization (CRO) and analytics, plus in-house designers and developers to produce bespoke creatives for clients. . It was named the best large SEO agency in the UK and Europe for 2022, and recently ranked 19th in the Prolific North Top 50 Agencies.
By Matthew Neville – Correspondent, Bdaily
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