North America sees hiring jump in digital media apparel positions

North America extended its dominance for digital media hiring among apparel companies in the three months to June.

The number of positions in North America accounted for 56.1% of total employment in digital media, compared to 49.1% in the same quarter last year.

This was followed by Asia-Pacific, which saw a 1.1 percentage point year-over-year change in digital media roles.

The figures are compiled by GlobalData, which tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job postings are then categorized by topic.

GlobalData’s thematic approach to industry activity aims to group key company information by topic to see which companies are best positioned to weather the coming disruptions in their industries.

These key themes, which include digital media, are chosen to cover “any issue that keeps a CEO up at night.”

Tracking them through job postings allows us to see which companies are leading the way on specific issues and which are dragging their feet, and most importantly where the market is growing and contracting.

Which countries are experiencing the fastest growth in digital media job openings in the apparel industry?

The fastest growing country was the United States, which saw 47.1% of all digital media job openings in the three months ending June 2021, rising to 53.3% in the three months ending June this year.

Next come India (up 2.4 percentage points), France (0.9) and Canada (0.8).

The top country for digital media roles in the apparel industry is the United States, which saw 53.3% of all advertised positions in the three months ending June.

What are the most important cities and locations for digital media workers in the apparel industry?

Some 13.1% of all apparel industry digital media roles were advertised in San Francisco (US) in the three months ending June.

Next come Paris (France) with 10.8%, York (United States) with 8.4% and Portland (United States) with 3.3%.

The proportion of apparel supply chain companies hiring for digital media roles increased significantly in June compared to the equivalent month last year, with 100% of companies included in our analysis hiring for at least one of these positions.

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