Online Marketing Tips – NH Business Review

How Small Businesses Can Use Online Tools More Effectively to Optimize Their Online Presence

This spring, our company, SC Digital, celebrates its fifth anniversary – a milestone, as the Bureau of Labor Statistics reports that 50% of small businesses fail before their fifth year, and the cause can often be traced to the lack of consistency in cash flow. It is important to note that recent global and national events are creating additional pressures on the small business community, compounding any lagging cash flow issues.

With small businesses struggling and failing every day, we all need to do everything we can to support small businesses in New Hampshire. And with this year’s Small Business Saturday being held on November 26, we want to share some of the best online practices that can boost your online presence, generate new leads, and help maintain a steady cash flow no matter what. ‘company.

Google Business Profile Optimization

For starters, improving your online presence should be a priority for every small business, and it starts with your Google Business Profile. This helps potential customers find your business and boosts its attractiveness. Some of the things you can do include making sure your description is 750 full characters, making sure you have an online review strategy for getting public feedback from customers, and consistently posting to that profile. like you do with other social media. We also recommend adding high-quality photos and videos and listing full descriptions of your products and services.

Facebook and social media ads

Many small businesses operate in well-defined geographic areas of the state, which provides a guide for targeted advertising online. You can incorporate Facebook and Instagram ads into your advertising strategy using the geolocation targeting tools these platforms provide to reach local customers. Most small businesses can have a huge impact on their online visibility with a few simple advertising strategies that these platforms have made very accessible.

For example, if your business is a local landscaping company, some effective methods of getting the word out on social media include posting “before” and “after” photos of your recent work; post a recent testimonial from one of your satisfied customers; offer some type of call to action; and the use of video, which can be an effective way to differentiate your business from your competition.

Google Search Ads

Another good way to increase leads is to create a Google campaign focused on search terms. For example, you can use search term query targeting to appear when potential customers search for terms directly related to services provided by your business, such as “tree cutting services”, “painters proximity” or “local roofing company”. In just a few days, you can start seeing increases in web traffic resulting from Google and other search engines, like Microsoft Bing.

Some pro tips for successful advertising on the Google Search Network:

• Choose your keywords carefully. It is very easy to waste your budget by attracting visitors to your website who have no intention of buying your service. To attract visitors who are most likely to buy from you when they arrive at your site, try to use terms that indicate strong commercial intent.

• Make sure your website is “up to scratch” before you start buying paid traffic. That means your website should be mobile-friendly, fast, and engaging. Remember the five-second rule: Within five seconds of landing on your homepage, a user should know what you’re doing, why they should choose you, and what they should do next. In other words, your website must answer the questions “Why us?” and “Why now?” and show visitors how to get started.

• Track your results. Many businesses turn to Google Ads and never review them to see if they are getting production. This is a big mistake for many reasons. We recommend that you review your Google ads weekly, and even have someone from Google or a professional Google Ads agency review them with you.

No matter the size of your business, whether you’re a one-site based tree-cutting service or a global software company, there’s always something you can do to optimize your business performance and grow your existing customer base. . In New Hampshire, we are strongest when our local Main Street small businesses thrive.

Brad Solomon is founder and CEO of SC Digital, a Portsmouth-based SEO and digital marketing agency.

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