Performance Marketing Agency of the Year 2021: Croud

Croud celebrated its 10th anniversary in 2021. Its in-house team is made up of nearly 280 digital specialists across offices in the UK, US and Australia, and the agency works with clients across digital channels including PPC, SEO. , Amazon, creative, programmatic, paid social, content, e-commerce and analytics. Croud also has a network of on-demand digital experts called “Croudies”.

In 2021, it expanded its internal teams and its Croudie network according to new commercial gains, recruiting more than 100 new starters. It has grown its digital marketing services, creating key departments such as data solutions and e-commerce and focusing on international growth.

Ongoing team development and training has also been at the heart of his plans over the past year. In April 2021, Croud rolled out revamped “career development frameworks” for each employee, which involved employees and their line managers working together to complete a self-assessment to identify both strengths and gaps. As part of its commitment to providing true equity to its employees, Croud also launched a new infrastructure, the “Croud People Matrix”, which reassessed all existing roles within the company to ensure equal pay. for similar or similar roles. , and corrected all inconsistencies. It has also made D&I a priority, launching a first D&I report.

Globally, Croud saw double-digit revenue growth, and judges said the agency had a clear impact on its clients’ businesses and its thought leadership contributed to the industry at large.

Silver: Travel further

Based in Leeds, Manchester and London, Journey Further’s growth has continued throughout 2021, with the marketing activity playing a key role in the agency’s organic growth and new business momentum over the last 12 months. .

Social media is a key element of brand marketing, led by a weekly vlog, Join the Journey, which offers a behind-the-scenes look at the agency. Journey Further has also launched its own podcast, which speaks to business leaders, marketers, authors and journalists about the wrongs they want to right. Guests to date have included Ogilvy’s Rory Sutherland, Uncommon’s Lucy Jameson, Dishoom’s Shamil Thakrar and Seth Godin.

Over the past 12 months, Journey Further has also run a number of brand marketing campaigns, which have included the launch of what it says is the UK’s first-ever crypto scavenger hunt and XV21 – an event marketing which included talks from Andrew Bloch, Grace Beverley and Habito’s Abba Newbery.

Bronze: Assembly (formerly Forward PMX)

Assembly is on a mission to drive significant year-over-year revenue growth across Europe, while repositioning the agency to become “the premier data-driven marketing services company and technology” in the region. It has redesigned its agency structure and global business mission through the creation of three fundamental pillars that represent its global DNA: products, partners and purpose. To ensure its salary ranges and progression rates were competitive with the market, Assembly created a dashboard to track salary levels and progression.



Impression’s response to Covid-19 has helped strengthen the agency’s relationship with its clients more than ever and has secured and retained business with market-leading brands. It also implemented new processes and ways of working to ensure it attracts and retains top talent and made progress on its D&I commitments.


Tug won several new clients in 2021 and is committed to promoting diversity and inclusion at all levels of the organization, with its Diversity, Equity and Inclusion Steering Group. Its in-house proprietary tools have helped innovate and automate to drive results for its clients, and more tools are currently in development.

The kite factory

Notable campaigns in 2021 included executing a media plan to maximize reach, build awareness and conversation to celebrate tennis in the UK following Emma Raducanu’s US Open triumph and raise awareness White Claw – a brand of hard seltzer. The agency has also focused on building a diverse workforce in line with API’s diversity goals.


In 2021, Merkle achieved exceptional growth, driven by new contracts, cross-selling and new customer investments. It bolstered its business by hiring key executives and launching technology consulting services and bolstered its CXM offering, helping clients connect engagements across all consumer touchpoints.

Return to the list of Campaign Agency of the Year award winners

Comments are closed.