According to recent statistics from the United States Bureau of Labor, “Employment in media and communication occupations is projected to grow 14% from 2020 to 2030, faster than the average for all occupations, and will result in approximately 151,500 new jobs”.
Any student considering a profession in digital media can expect a variety of career options. In addition to the many opportunities available in digital media, you will also develop in-demand skills that will attract top employers.
If you decide to pursue a career in digital media, you are positioning yourself to learn skills that are not only influential in digital media, but significant in any profession. For example, you will develop communication skills that will help you connect better with people in the digital world.
A digital media degree can also help you gain:
- writing skills
- Visual design skills
- Data analysis skills
- Digital Content Skills
- Web development skills
- Branding and marketing skills
- Video creation and editing skills
You will also become more comfortable with technology, which is essential for success in a digital media role.
How technology can help you in a digital media role
There isn’t a role in digital media that doesn’t cling to technology. As technology becomes more and more critical in daily life, businesses around the world are looking for people who are knowledgeable about different software, hardware, tools and platforms to help them grow their online presence.
For example, graduates entering the field of digital media will likely be asked to interact with artificial intelligence (AI) tools at some point in their careers. AI involves machines that perform processes that typically require human intelligence.
Digital media companies are using AI to provide users with a personalized experience with brands, content and social media. If you’re building a digital media career rooted in social media, AI will help you learn how your customers behave on social media platforms. You can then extract insights from their engagement data and use it to adjust your strategy for better results.
Technology is at the heart of digital media. So immersing yourself in it as much as possible will give you a head start in your career.
Career opportunities available in digital media
Career opportunities in digital media are plentiful. The first steps are to define your interests in digital media and conduct thorough research on potential career paths that align with it. Here are four career path ideas to get you started.
Digital Marketing
One of the most popular career paths in digital media is that of digital marketer. A digital marketer is responsible for identifying the most viable digital channels to build brand awareness, generate leads, and promote products and services.
Digital marketers wear many hats, from creating content to analyzing marketing data and managing a brand’s reputation. If you want to learn more about digital channels, marketing, and branding, a career in digital marketing might be right for you.
Social Media Manager
Becoming a social media manager could be a good choice if you want to specialize in a critical area of digital media. A social media manager oversees a company’s social media platforms.
You would be responsible for developing an overall social media marketing strategy as well as individual campaigns and projects. Social media managers also produce unique content for each platform, manage analytics, and build authentic customer relationships through social media.
Videographer and editor
Video content is now the most popular type of content among consumers. People would rather watch a short video than read a blog post or look at an image. It is much easier to capture an individual’s attention with video than with any other type of content.
Thus, companies are always on the lookout for talented videographers and editors. Videographers are responsible for filming live and pre-recorded video content. Whether it’s a special event like a wedding or a corporate documentary, videographers with editing skills are in high demand.
It’s much easier to create a cohesive video that captures and holds attention with the help of a skilled videographer. Students who enjoy filming and editing video can find a home with a business or go freelance with this lucrative digital media skill set.
Web developer
A web developer creates and maintains websites and other digital applications. They manage the technical aspects of a web application, ensuring that it can perform at a high level.
As stated above, digital media is rooted in technology. Web developers are integral to the creation of this technology, making it a critical factor in scaling digital media. So if you want to be at the heart of digital media, a career as a web developer is a great choice.
Conclusion
If you’re considering a career in digital media, you’re setting yourself up for a thriving future. The skills you will develop and the many career opportunities available in the field make digital media a top choice. So honor your interests and thoroughly research the digital media careers that appeal to you before making a final decision.
By Dan Matthews, Freelance Writer
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