Post Capital Partners Announces New Investment in Marketing Services
Post Capital Partners announced today that it has made a new investment in the platform of Ironmark (the “Company”), an image company, and will partner with Jeff Ostenso, CEO, and Matt Marzullo , president of Ironmark, who will continue to lead the company. Jeffrey Riback, an executive partner of Post Capital and an accomplished leader in commercial printing and content technology, management and automation, will join Ironmark’s board of directors.
Based in Annapolis Junction, MD, Ironmark is a leading full-service marketing, communications, content and distribution provider with a strong heritage in print marketing solutions. The Company provides a suite of fully integrated services, including commercial printing (digital, offset and large format), digital marketing and web development, creative agency, promotional product management and a range of logistics services , including sourcing, warehousing, kitting, shipping and e-commerce fulfillment, which enables its customers to reap the benefits of consolidating spend and vendor management with a single omnichannel vendor .
Since its inception in 1955 as Frank Gumpert Printing, Ironmark has transformed from a former commercial printer into a full-service marketing provider by leveraging its longstanding customer relationships to introduce new service lines. and executing several strategic acquisitions. Ironmark has developed a suite of proprietary processes that combine talent, technology, automation and data analytics to deliver its core services, which enables the company to uniquely help its clients generate additional revenue and realize a return measurable on their expenses. Ironmark has always targeted clients with multi-location businesses with complex marketing, content, and logistics challenges in a wide variety of end markets, including retail, education, healthcare, hospitality, and hospitality. professional services.
Isaac Chalal, Director of Post Capital Partners, said, “As the demand for marketing effectiveness through automated technology and all-in-one solutions continues to grow, we believe Ironmark’s trusted reputation in material quality and technical expertise makes the company exceptionally well positioned for additional scale to meet this growing opportunity. We are excited to partner with Jeff and Matt and work with their team of experienced executives and highly accomplished technicians and strategists to help fuel Ironmark’s continued expansion.
Mr. Riback most recently served as President of Toppan Merrill, a leader in financial printing and communication solutions, and previously served as Director and CEO of Data Communiqué International, where he was part of a team responsible for the development of a value-added content management publication. automation technology prior to its successful sale to Havas Advertising.
“Over the years, Ironmark has become an essential extension of its clients’ marketing and communications teams, enabling them to streamline operational and promotional print production, logistics and strategic marketing functions, and refocus time and human resources on core business operations,” adds Riback. “Throughout my 40-year career, I have helped companies solve the industry challenges faced by their customers. What sets Ironmark apart is its proven success in executing upstream marketing services, including research, strategy and digital execution, coupled with its complementary suite of production and logistics solutions that help customers solve complex challenges at multiple sites across the country.
Mr. Marzullo said, “Since 2002, Ironmark has successfully completed more than 13 strategic acquisitions which, in addition to the organic expansion of our services, have enabled the company to become the omnichannel service provider it is today. today. He noted that in the coming months, Ironmark plans to embark on a targeted acquisition strategy in partnership with Post Capital.
Michael Pfeffer, Co-Founder and Managing Director of Post Capital, added: “We have been extremely impressed with Jeff and Matt’s strategic vision and execution, but also with the company and service culture they have fostered, as evidenced by the fact that more than 10 of the former owners of previous acquisitions continue to work with the Company today. We are excited to support them in the future as they seek to add other strategic businesses to the Ironmark family.
Key Bank provided senior debt financing for the transaction; Winston Strawn served as legal counsel to Post Capital. Chesapeake Corporate Advisors and Nelson Mullins served as financial advisor and legal advisor to Ironmark, respectively.
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