Pulse Ghana wins the Africa Digital Media Awards 2022

Pulse Ghana engages its audience in a unique way by initiating different storytelling formats that resonate with users on Instagram.

From summaries of articles with cool templates to fun teasers, infographics and original videos, the media platform informs and engages young Ghanaians and people around the world using distinct strategies on Instagram while maximizing the opportunities that the platform.

Kwaku Quansah, Social Media Manager and Instagram Manager of Pulse Ghana, expressed his appreciation to the people who trust the brand.

“It’s amazing and a great feeling to see the niche we’ve created for our subscribers, to engage with the content we create. This is to say a big thank you to all the subscribers who take the time to go to Pulse Ghana Instagram,” he said.

Speaking on the award, Kwame Boakye, Chief Content Officer at Pulse Ghana, added:

“If you’ve ever worked on a social team, you’ll know that these accolades don’t come easy. The hard work of our social team and the content team in general has paid off and the team is happy to see new such results thanks to the countless ideas, sessions, debates and fact checks that take place behind the scenes to ensure that our audience gets the best out of us.

“We also want to thank our fans for always making us the place to go for information. Over 1.8 million subscribers trusting you is no small feat and we will continue to give them the best of ourselves.

“This award makes us very proud as it aligns with our mission at Pulse to inform and engage young audiences in Afria. The goal of serving our young audience and seeing their confidence and daily commitment to our brand is what drives us. I look forward to staying on this path and further growing our brand and community across all relevant platforms. Katharina Link, Managing Director of Pulse Ghana & West Africa added.

Other winners of the Africa Digital Media Awards Let’s eat well in Tunisia, Arena Holdings in South Africa, Inkyfada in Tunisia, Daily Maverick in South Africa, BBC Media Action in Libya, Media24 in South Africa and Food For Mzansi in South Africa.

A statement from the World Association of Newspaper Editors, organizers of the awards ceremony, read:

“We are delighted to announce the winners of this year’s African Digital Media Awards. This year, we received a record number of applications. We commend the teams of media organizations across Africa for their dedication to these brilliantly innovative projects and we honor their hard work.

“We would also like to thank everyone who made the awards possible – from all the publishers who submitted their projects and also to our esteemed members of the jury who devoted their time and expertise to the thorough evaluation of the projects.”

Six of the 10 winners will compete against each other and other regions for the prestigious title of winner of the Digital Media World Award 2022, with the other four winners being exclusive to the Africa region. The in-person ceremony will take place at the World News Media Congress (September 29, 2022) in Zaragoza, Spain.

Pulse is the first innovative media company in Africa.

It informs and engages young African audiences – and offers extensive media reach and creative marketing solutions to its partners. It is present with platforms and offices in Nigeria and Ghana in Anglophone West Africa; Senegal and Côte d’Ivoire in Francophone West Africa and Kenya and Uganda in East Africa.

Pulse’s mass media platforms and social media channels reach millions of users every month. Pulse TV is its innovative video producer, creating formats across all channels. The Pulse Network brings together the best media assets and creators. Pulse Studio is its creative brand and content studio, helping clients express their own vision of media. Pulse Marketing is its 360 degree digital marketing partner, providing complete marketing solutions. Pulse Products is an offering to Pulse users that is made possible by its media brand, content and distribution.

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