Randall Castillo Ortega offers sales and marketing advice for any startup

Business and commerce expert Randall Castillo Ortega provides insight into the best sales and marketing strategies startups can follow to maximize their efforts.

San Jose, Costa Rica – WEBWIRE


Marketing can bring huge benefits to a business if done correctly. If done incorrectly, however, the company could end up throwing money into the fire. Entrepreneurs need to be able to meet their business needs – always. It can be difficult for unnatural sellers to master all aspects of sales and marketing. Randall Castillo Ortega is a global trade expert specializing in imports and exports, and discusses how startups can make their marketing and sales efforts more efficient and less wasteful.


It is important to show why your company’s product is better than others. This must be done by highlighting the advantages of the product/service, and not by minimizing the competition. This can often be achieved in three areas: cost, quality, or a combination of both. Castillo explains, Selling means promoting profit. While comparing your product or service may highlight its features, the ultimate goal should be to show the benefits to the consumer – how it will improve their life.


Many first-time business owners consider customer responses unimportant. Customer feedback, contributions, and suggestions will all drive business growth more than any other aspect. The consumer knows better than any retailer what he wants.


Some organizations wait until the article is perfect before launching major campaigns or presentations. This can lead to serious loss of income. Many organizations want to sell their product as soon as it is ready. However, if there is not enough awareness, demand will start at zero the moment the product or service is launched. This can lead to a longer ramp-up period without any income.


Always be open to new ideas. According to Castillo, there are many new methods of online marketing that weren’t available before. These channels provide high-quality marketing opportunities. Social media, social media influencers, content market, crowdsourcing and other tools can all be very powerful. You can use them creatively to make your business stand out from the rest.


Advertising can be described as the use of marketing materials to promote or sell products or services. Press releases can be used to promote the company or the brand. These press releases can be a valuable tool to raise awareness and not sell the company. This will eventually lead to more sales.


It doesn’t matter if the feedback is positive or negative; customer feedback is important. Castillo asserts, you are your customers somewhere to leave feedback. This makes them feel valued and gives you valuable insights to improve your operations.


You can not only control the problem but also fix it quickly by posting feedback on your website. This will ensure customer satisfaction.


Startups should also consider creating loyalty and interest programs. A retailer’s worst enemy is word of mouth, and rewarded customers are more likely to refer others.


About Randall Castillo Ortega


Randall Castillo Ortega has been involved in the financial space virtually his entire professional career. In addition to founding the financial loan company RACO, he is also an avid outdoorsman and, along with his family, is a big supporter of the community. He regularly participates in community ceremonies and events organized to create a better environment for children and families.

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Randall Castillo Ortega

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Randall Castillo Ortega
Communications Manager
Randall Castillo Ortega

(506) 8829-0729
[email protected]

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