Rediffusion handles the digital, media and creative mandate of Tata Power, Marketing & Advertising News, ET BrandEquity

Rediffusion has bagged the digital, creative and media mandate of Tata Power, one of India’s largest integrated power companies.

Wunderman Thompson was Tata Power’s incumbent creative agency and the media was handled by M6, an M Group agency.

Rediffusion will manage the creative, media and digital work of Tata Power comprising all of its business lines, including generation, transmission and distribution, renewable energy and new business services, including ESG and CSR areas.

“Tata Power’s mandate is very important to us. Almost the entire product line is environmentally focused and environmentally friendly. Our teams in Mumbai and Bangalore will work on the account,” said Sandeep Goyal, Director general, Replay.

“Tata Power is transforming into an agile EaaS (Energy as a Service) company that delivers cutting-edge green and smart energy solutions to its 12 million growing customers nationwide. Tata Power 2.0 is well positioned to bring orbital changes to all of its business clusters, Rediffusion is therefore in a unique position to join us at this exciting time, its creative and media-skilled support will help us strengthen our credentials as the utility of the future among all our stakeholders said Praveer Sinha, CEO and Managing Director, Tata Power.

The brand account will be managed by the agency from its Mumbai office, led by Kalyani Srivastava and Pramod Sharma.