Russell Westbrook enters the digital media game to draw attention to multicultural audiences
Forms a strategic alliance with Causal IQ to develop programmatic solutions for global brands to reach multicultural audiences.
LOS ANGELES, July 29, 2022 /PRNewswire/ — veteran NBA point guard, entrepreneur and philanthropist, Russell Westbrook, has officially entered the digital media business by launching Russell Westbrook Enterprises, new digital media division, RW Digital. The division has designed specific programmatic solutions that enable brands to more effectively reach diverse audiences and amplify minority owned and operated publishers.
Since its rise, Westbrook’s business portfolio has grown to span multiple verticals, including venture capital, fashion, real estate, insurance and now digital advertising. With the driving force behind the resourceful betterment of its community being the focal point, Westbrook has intentionally expanded its mission of empowerment through the thoughtful exploration of additional pathways to success. “With RW Digital, my mission is to enable brands to reach multicultural audiences through data-driven, programmatic media solutions. Today’s multicultural advertising lacks market insights and a deeper understanding of cultural nuances. Our platform also partners with brands to drive important social causes,” said Russell Westbrook. “Empowering underserved communities is my passion. With this business, I can make an impact on a global scale.”
Causal IQ, a leading provider of programmatic solutions, was selected by Westbrook and his team as a strategic partner based on their extensive programmatic advertising expertise and decades-long knowledge of digital media. “Working with Causal IQ, we’ve developed a sophisticated platform with vast datasets to streamline the ability of brands and agencies to reach targeted audiences while amplifying the voices of minority owned and operated publishers,” said Donnell Beverly, Jr., president of Russell Westbrook Enterprises. “Causal IQ shares Russell’s vision and brings advanced analytics and data to the table, making them the perfect partner.”
Since formalizing the partnership, RW Digital has built a portfolio of clients with key brands including AT&T, PepsiCo, Moderna, American Airlines and American Entertainment Network.
“We are proud to be associated with Russell Westbrook on this exciting adventure. The growing need to understand diverse audiences is an increasingly critical element in today’s advertising landscape. With this solution, clients can maximize the reach and scale of their digital media campaigns programmatically, achieving measurable results. Our partnership will continue to create compelling value for global brands while sharing Russell’s vision of driving social impact,” said Causal IQ CEO, Farshad Fardad.
About RW Digital
RW Digital is a Certified Minority-Owned Programmatic Solutions Provider powered by creative minds and cutting-edge technology. Our advertising experts leverage data to build authentic relationships in an ever-changing media landscape. We combine a relentless work ethic with a serious pursuit to uplift global communities.
Russell Westbrook Enterprises is certified by the Southern California Minority Supplier Development Council as a minority-owned business. The responsibility to uplift other businesses owned by diverse owners and support underserved communities is at the heart of every business. Russell Westbrook introduced to the market. Along with its registered 501(c)3 charity, the Why Not? Foundation, our main goals are to create educational and professional pathways through investments in digital and physical infrastructure.
For more information contact:
Director of Partnerships & Advertiser Solutions
About Causal IQ
Causal IQ is a leading provider of data-driven programmatic solutions and is backed by the expertise of the industry’s top digital marketers. We partner with the world’s leading brands, agencies and advocacy groups to drive success through dynamic digital advertising campaigns. By leveraging unique data points and optimization methodology, Causal IQ brings a human approach to data science and campaign activation.
Causal IQ is headquartered in Los Angeles, Californiawith offices across the country.
To learn more, visit CausaliQ.com
SOURCE RW Digital