Russell Westbrook Steps into the Digital Media Game to Draw Attention to Multicultural Audiences | Company

By Marc L. Jackson Last updated Jul 30, 2022

Forms a strategic alliance with Causal IQ to develop programmatic solutions for global brands to reach multicultural audiences.

LOS ANGELES, July 29, 2022 /PRNewswire/ — Russell Westbrook, veteran NBA point guard, entrepreneur and philanthropist, has officially entered the digital media industry by launching Russell Westbrook Enterprises, the new digital media division, RW Digital . The division has designed specific programmatic solutions that enable brands to more effectively reach diverse audiences and amplify minority owned and operated publishers.

Since its rise, Westbrook’s business portfolio has grown to span multiple verticals, including venture capital, fashion, real estate, insurance and now digital advertising. With the driving force behind the resourceful betterment of its community being the focal point, Westbrook intentionally expanded its mission of empowerment through thoughtful exploration of additional pathways to success. “With RW Digital, my mission is to enable brands to reach multicultural audiences through data-driven, programmatic media solutions. Today’s multicultural advertising lacks market insights and a deeper understanding of cultural nuances. Our platform also partners with brands to drive important social impact causes,” said Russell Westbrook. “Empowering underserved communities is my passion. With this company, I can have an impact on a global scale.”

Causal IQ, a leading provider of programmatic solutions, was selected by Westbrook and his team as a strategic partner based on their extensive programmatic advertising expertise and decades-long knowledge of digital media. “Working with Causal IQ, we’ve developed a sophisticated platform with vast datasets to streamline the ability of brands and agencies to reach targeted audiences while amplifying the voices of minority owned and operated publishers,” said Donnell Beverly, Jr., president of Russell Westbrook Enterprises. “Causal IQ shares Russell’s vision and brings advanced analytics and data to the table, making them the perfect partner.”

Since formalizing the partnership, RW Digital has built a portfolio of clients with key brands including AT&T, PepsiCo, Moderna, American Airlines and American Entertainment Network.

“We are proud to partner with Russell Westbrook in this exciting endeavor. The growing need to understand diverse audiences is an increasingly critical element in today’s advertising landscape. With this solution, clients can maximize reach and scale their digital media campaigns programmatically, delivering measurable results. Our partnership will continue to create compelling value for global brands while sharing Russell’s vision of driving social impact,” said Causal’s CEO. IQ, Farshad Fardad.

About RW Digital

RW Digital is a Certified Minority-Owned Programmatic Solutions Provider powered by creative minds and cutting-edge technology. Our advertising experts leverage data to build authentic relationships in an ever-changing media landscape. We combine a relentless work ethic with a serious pursuit to uplift global communities.

Russell Westbrook Enterprises is certified by the Southern California Minority Supplier Development Council as a minority-owned business. The responsibility to uplift other businesses owned by various owners and support underserved communities is at the heart of every business Russell Westbrook brings to market. Along with its registered 501(c)3 charity, the Why Not? Foundation, our main goals are to create educational and professional pathways through investments in digital and physical infrastructure.

For more information contact:

Jake Davis Director of Advertiser Partnerships and Solutions [email protected]

About Causal IQ

Causal IQ is a leading provider of data-driven programmatic solutions and is backed by the expertise of the industry’s top digital marketers. We partner with the world’s leading brands, agencies and advocacy groups to drive success through dynamic digital advertising campaigns. By leveraging unique data points and optimization methodology, Causal IQ brings a human approach to data science and campaign activation.

Causal IQ is headquartered in Los Angeles, California, with offices nationwide.

To learn more, visit CausaliQ.com

Contact: Chelsea Thomas [email protected]

Sayeh Hirmand [email protected]

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SOURCE RW Digital