SKKN BY KIM Launches First 3D Digital Media Campaign at Westfield World Trade Center
NEW YORK–(BUSINESS WIRE)–Unibail Rodamco Westfield (URW), the dynamic global developer and operator of Westfield shopping centers in the United States, in partnership with SKKN BY KIM, an innovative line of care without compromise developed by Kim Kardashianto launch the first 3D digital media campaign on the Oculus 100m screen in Westfield World Trade Center.
“With commuters and shoppers returning to the World Trade Center campus, it’s the perfect time to bring the latest digital media to the iconic Oculus display with a true icon herself, Kim Kardashian,” said Colin Shaughnessy, Executive Vice President and Director of US Sales for URW. “While we’ve helped a number of luxury brands tap into our audience in one of New York’s largest transportation hubs, we’re thrilled that SKKN BY KIM is the first to use the power of the Westfield network to reach and engage consumers in this dynamic and highly engaging way.
The campaign captures consumers as they walk the full length of the 100-meter screen with compelling video footage of Kim Kardashian alongside her product line. Three-dimensional effects were applied to images of the scrub, eye cream and face cream to create the illusion of the products popping out of the screen for a high-impact virtual sampling moment.
The SKKN BY KIM 3D digital media campaign is currently running in the Oculus until October 16th. URW and the luxury skincare brand will continue their partnership with the opening of a SKKN BY KIM pop-up store in Westfield Century City in Los Angeles just in time for the holidays. The store will be SKKN BY KIM’s first physical outlet and will feature a curated selection of products perfect for gift giving.
URW’s US Media & Experiential division continues to deliver exceptional brand experiences rooted in innovation through its owned and operated industry-leading digital advertising network in major media markets. Lower Manhattan is connected by 72 high-impact screens through Westfield World Trade Center and Fulton Center; among these, the iconic 100 meter screen. The Westfield network has over 400 additional screens in 16 flagship retail destinations, equipped with anonymized video analytics (AVA) that provide real-time campaign insights, transparent audience measurement and specific performance data to creations. For brands looking to invest in the latest digital media technologies and amplify their message, please contact [email protected]
Unibail-Rodamco-Westfield is a dynamic global developer and operator of flagship destinations, with a portfolio valued at 55.0 billion euros as of June 30, 2022, including 87% retail, 6% office, 5% convention and entertainment. exhibitions and 2% in services. Currently, the Group owns and operates 82 shopping centers, including 53 Flagships in the most dynamic cities of Europe and the United States. Present on two continents and in 12 countries, Unibail-Rodamco-Westfield offers a unique platform to retailers and brand events and offers an exceptional and constantly renewed experience to its customers.
With the support of its 2,700 professionals and unparalleled experience and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects.
Unibail-Rodamco-Westfield stands out for its Better Places 2030 program, which sets out its ambition to create better places that meet the highest environmental standards and contribute to better cities.
The Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia via Chess Depositary Interests. The Group has a BBB+ rating from Standard & Poor’s and a Baa2 rating from Moody’s.
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