STB partners with Traveloka, Trans Digital Media to welcome Indonesian travelers

Indonesia is the main source of arrivals to Singapore.

The Singapore Tourism Board (STB) has signed a memorandum of cooperation with lifestyle super app Traveloka and Trans Digital Media for joint tactical campaigns to welcome visitors from Indonesia as part of its campaign SingaporeReimagine stimulus.

In a statement, STB said the memo is the first key lifestyle and travel partnership signed with Indonesia since the pandemic.

“With the strong rebound in the Indonesian market in recent months thanks to quarantine-free and test-free travel for those fully vaccinated, we are doubling down on our SingapoReimagine recovery campaign to maintain leading awareness and regain shared spirit among our target audiences,” said John Conceicao, STB’s Executive Director for Southeast Asia.

“Through our partnerships with Traveloka and Trans Digital Media, we hope to attract Indonesian travelers with a wide range of curated tactical offers such as flight and hotel packages and other lifestyle offers to boost and maintain the number of visitors until next year,” he added.

The partnership with Traveloka will provide an easier booking experience for Singapore deals in five Southeast Asian markets, including Indonesia, Malaysia, Thailand, the Philippines and Vietnam.

Through the partnership with Trans Digital Media, AntaVaya, one of Indonesia’s largest travel agencies, will create new Singaporean products backed by exclusive Bank Mega offers and promoted in their media and outlets nationwide.

Traveloka CMO Shirley Lesmana said they hoped the partnership would continue the momentum and revitalize “Indonesians’ wanderlust to visit Singapore”, which was consistently among the top three tourist destinations for Indonesians.

Trans Digital Media Abdul Aziz said they hoped to support Singapore’s tourism recovery “to emerge even stronger than before”.

International visitor arrivals to Singapore were up 252% year-on-year in the first quarter of 2022 and soared for the third consecutive month in April, with 294,300 visitors in the month from 121,200 visitors in March.

Indonesia became the main source of arrivals, overtaking India, with 58,270 travelers in April, compared to 13,620 in March. Singapore is expecting more visitors in May due to the transition to the vaccinated travel framework from April 1, 2022.

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