The ABCs of digital marketing acronyms

Have you ever had the impression that your colleagues were speaking in code? Well, you don’t have to feel like that anymore!

We’ve compiled a list of some of the most relevant digital marketing acronyms to help you decipher all those mystifying work conversations.

So stay like media update Lara Smit teaches you the ABCs of these marketing acronyms here:

AIDA (Attention, Interest, Desire, Action): AIDA is a model marketers can follow to target consumers throughout the buyer’s journey.

Bounce Rate (BR): A Rebound rate refers to when your email did not reach its recipient. It also refers to the number of users who clicked on your page and immediately clicked on it without going to another page.

Call to Action (CTA): A CTA is usually a word or phrase in your copy that encourages your customers to take an action. It can motivate them to do anything from clicking a link, leaving a review, or even buying from your business.

Click-through rate (CTR): This shows how many people have visited your website through a link through an ad or email. It also refers to the number of users who interacted with a link through your website.

Content Management System (CMS): These are the platforms where we all created our first website or blog (you know, like Wix and WordPress). These platforms basically allow you to create websites where you can create and publish content using templates.

Conversion rate (CR): This is the percentage of website visitors who take the desired action on your website.

Conversion Rate Optimization (CRO): There are a few things you can do to increase your CR, which falls under the category of CRO. This includes marketing, improving your website design, building website leads, and even integrating CTAs (see above).

Customer Relationship Management (CRM): RCMP is a software that companies use to track the data of their existing and potential customers. This includes data such as customer service interactions, purchase history and demographics.

Direct Email Marketing (EDM): This is when all marketing/promotional material is sent directly to customers via email.

Landing page (LP): This is the first page a user visits when accessing a website.

PageRank (RP): This is the location of a website on a search engine results page. Your PR is usually determined using an algorithm, which determines the quality and relevance of your site.

Pay Per Click (PPC): CPC is an advertising model where a business pays an ad publisher (like Facebook or Google Ads) per click it receives on an advertisement. This differs from cost per click (CPC), which refers to the estimated monetary value of all clicks for the campaign.

Google Analytics (GA): It’s a handy tool offered by Google that allows you to track activity on your website.

Product Detail Page (PDP): A PDP is a web page dedicated to the description and sale of a specific product offered by a brand.

Return on ad spend (ROAS): This refers to the amount of revenue generated for each rand invested in an ad.

Search Engine Marketing (SEM): It is an umbrella term used to describe all marketing strategies used to improve a company’s page ranking on a search engine results page, such as Google, Yahoo, or Bing.

Software as a Service (SaaS): This acronym refers to businesses using cloud software (like Dropbox, Cisco WebEx, and Salesforce) to distribute applications over the Internet. These applications may be provided directly by the cloud provider, or they may be contracted between a cloud provider and an independent software vendor.

User Experience (UX): It refers to how individuals live a company’s services, systems and products.

What other acronyms would you like to see in our glossary? Let us know in the comments section below.

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Want to learn more marketing terms? So be sure to check out our article, The ABCs of Marketing.

*Image courtesy of Cloth

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