The best online video advertising campaigns will be named by the Web Marketing Association
“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association. “Videos can be stand-alone viral projects, series, or page-based creations. Each online video ad will be judged on creativity, innovation, impact, design, writing and use of the medium. The IAC Awards provide the opportunity to find out who does outstanding work creating videos online. Winning awards is also a great marketing opportunity for winners to promote their work to senior management, customers and prospects ”.
“We believe that winning an industry specific award is more valuable to the participant. It allows participants to be judged against their peers, just like in the market, ”said Rice.
Former IAC Awards Best of Show Video Winners include:
2021 reduction filters won by Clum Creative
2020 Finding Whelmed won by Zambezi + Experience Kissimmee
2019 cell count clip won by Thermo Fisher Scientific
2018 unbranded ADHD videos won by Shire and Intouch Solutions
2017 Back to Work won by Pretty Damn Sweet
2016 UpRight by Tross Creative won by Tross Creative
Blind Test Drive 2015 won by INNOCEAN USA
2014 Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global
2013 Twig the Fairy won by bswing
Yaris 2012 is a car! Web Films won by Saatchi & Saatchi LA
2011 Help Me Choose won by Organic, Inc.
Morningstar Farms 2010 Video Recipes Won by Biggs | Gilmore
The 2022 Internet Advertising Competition Trophies are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the Internet advertising development process. Applications can be submitted online at http://www.iacaward.org. The registration deadline is January 30, 2022.
In addition to online video advertising, awards will be given in each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
Rich media ads
Websites (including microsites and landing pages)
Online newsletter campaign
Voice skills or actions
Integrated advertising campaign
In an effort to recognize organizations that demonstrate outstanding development skills through multiple entries, agencies will receive an Outstanding Advertising Developer Award if they win six or more awards. In 2021, four agencies received this honor.
The jury for the IAC Awards will take place in February 2022. Judges will be composed of a select group of internet advertising professionals with a deep understanding of the current state of the art in web advertising. Former contest judges included senior executives from leading companies, institutions and media organizations such as Arc Worldwide, Beeby Clark + Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
A full list of past winners can be found on the IAC Award website.
About the Web Marketing association
The Webmarketing Association is an organization that strives to create a high standard of excellence in website development and internet marketing. Composed of volunteers, it is made up of professionals in Internet marketing, advertising, public relations and design who share the same interest in improving the quality of online advertising, Internet marketing and the promotion used for attract visitors to websites. The Web Marketing Association’s annual awards programs, WebAward Contest, MobileWebAwards and the Internet advertising competition prize, have been helping interactive professionals promote themselves, their businesses, and their best work to the outside world since 1997.