The influence of the crypto marketing agency in the crypto industry

Profile picture Ayodele Johnson HackerNoon

Ayodele Johnson

Ayodele Johnson is the CEO of ActivelinkPro, a digital PR expert, technology enthusiast, and online marketing strategist.

Marketing has proven to be an effective strategy to communicate with its customers, customers, partners and the community at large, based on the implementation of specific designs made by companies and agencies to meet the needs of their clients. Every industry needs marketing to function properly, whether private or public. Although the basis may vary, it would surely fall under one of the marketing concepts which includes production concept, product concept, sales concept, marketing concept, and society concept. Whatever marketing concept is applied to one’s business or business, it is known to boost sales.

The cryptocurrency industry which deals with the use of different created digital assets for secure digital exchange between the business and its customers or clients has been considered as one of the biggest industries with its flexibility, market dynamics and of course certain constraints. With such importance, tracking sales and leads cannot be taken lightly.

Equally important, crypto marketing is a major key to bringing leads and sales to the industry. The Blockchain community of which the crypto industry is a part, just like other web 2.0 technologies. This drives the need for a marketing agency that is willing and able to help build a business or business name effectively with different strategies that work overtime.

Here hiring a marketing company is a sure way to gain prominence in your crypto industry as you are opportune to get the full service of your brand development. Why should you even seek the services of a crypto marketing agency, when you have people who could help you when a situation arises? The essence of employing the services of a marketing agency itself is a surefire way to avoid the hassle that comes with working alongside large numbers of people, so you can get whatever you want. want in one efficient package.

Now imagine what a specific marketing agency such as a crypto marketing agency can do to improve your brand in the crypto industry. Not only would this positively influence your brand, but it would also promote awareness and credibility in the industry. Additionally, with the rapid rise of crypto startups and businesses that have huge potential for growth, it is evident that there are investments lined up in the cryptocurrency marketing space. In other words, if you want to draw the attention of your potential clients or customers to your crypto project, you desperately need a crypto marketing agency.

The crypto marketing agency helps crypto industry players to get project awareness in front of buyers, by offering different services which include social media marketing, affiliate marketing, email marketing, crypto search engine optimization and press releases. Although they are different marketing agencies, each of them provides specific services in the industry in general. It is therefore up to you to choose the one that suits you best in this blockchain community.

But how exactly does a crypto marketing agency influence the crypto industry? What does the explicit mix of marketing alongside the technicality of a crypto agency have to do with a crypto brand?

Well you don’t have to worry about going all the way to hire people or research how it works, let’s take a look at a list of influencers made by crypto marketing agencies that have been classified into five;

1. Create a particular cryptographic image

Undoubtedly, this digital era has brought about the rise of blockchain technology database, which has made survival very competitive and difficult for everyone in the cryptocurrency field. To that end, you need to stand out to be seen and only with the time, dedication, and expertise of an agency can you propel yourself into the crypto market. As they are most likely capable of running campaigns such as PR, which helps to communicate with all Dick and Carey, which also includes your competition. You need to establish your position in the crypto industry by sharing highly informative content about your crypto project, in the long run you are building a reputation.

So, being able to survive means communicating with a clear creative message generating huge leads that generate massive sales, which is achieved with the use of a crypto marketing agency.

2. Provide an effective campaign strategy

Once the investment is made in your crypto project, it is natural that you will get leads that attract sales and for this to happen effectively, a crypto marketing agency needs to come in to play. Not that you can’t do such outreach as a client, but the agency is very diligent in making sure it reaches the right audience.

By sharing the role with them, they ensure that they enter the crypto market with a results-oriented plan, giving their time and expertise to achieve the desired outcome. This is why they use various tactics including social media, crypto SEO, product campaigns, influencer marketing, pay per click and banner ad strategy, airdrops, affiliate marketing, press releases, email marketing and crypto website management, for proper distribution of efficient and effective strategy for your crypto project.

3. Make a difference through expertise

A reputable crypto marketing agency should be able to deliver a top-notch marketing plan using the means stated earlier. That is, they must be able to use social media platforms to connect your project and targeted customers. Although there are hundreds of social media platforms, some have been specified to deal with crypto-related projects. Such as Reddit, Publishox, Steemit, BiitcoinTalk, Twitter, Discord and Facebook.

Unlike you who would want to advertise on all social media channels, crypto marketing agency professionals choose specific channels to avoid low marketing results.

4. Marketing Simplicity

In the blockchain space, there are many tech-savvy individuals who use different terms to communicate. It is very important that these terms are not needed when doing crypto marketing. If you want to be able to easily communicate with your target audience or customers so that they understand you and the information you are trying to provide, you don’t need such ambiguous terms. A crypto marketing agency is fully aware of how sales copy works and would ensure that words that may not catch the attention of the target audience or investors are not included.

5. Website management

After getting so many leads, how do you follow up?

Based on the fact that technology has made things easier, you should be able to create a professional, attractively designed website. The website should include the Frequently Asked Questions (FAQ) section, a website chat that can effectively answer all questions, as well as a whitepaper that could help with lead generation. It should be an easy-to-use platform for potential customers, as they need to be able to navigate it with directive and useful content, leaving room for comments.

A marketing agency is fully aware of how it works and would ensure that potential investors or visitors are properly informed about your crypto project or business.

Putting it all together, a crypto marketing agency makes the whole process of being part of the crypto industry a success. So whatever crypto project they run proves to drive massive sales and not only that, they also focus on delivering explicit content in the Blockchain space, making sure the website is fully equipped. So it’s safe to say that when you take your just-remarkable crypto venture to a crypto marketing agency, there will be a positive influence on the industry as a whole.


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Profile picture Ayodele Johnson HackerNoon
by Ayodele Johnson @Ayodele.Ayodele Johnson is the CEO of ActivelinkPro, a digital PR expert, technology enthusiast, and online marketing strategist.

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