Tom Ferry talks housing, marketing: the real word
This week, Byron Lazine and Nicole White host Tom Ferry to discuss the housing bubble, housing affordability and marketing.
Byron Lazine and Nicole White are two Connecticut operatives who give us their take on the week’s news every Friday in “The Real Word,” a weekly video column on Inman.
Byron Lazine and Nicole White spoke to Tom Ferry about an article by Inman that explains how talk of a market bubble can scare off builders from new construction sites. Ferry said while he understands how the talks can become a self-fulfilling prophecy, there are too many millennials in the market for a bubble to actually occur.
The uncertainty surrounding interest rates, banks, and the political landscape breeds anxiety, and the best thing a real estate agent can do is talk about it head-on and compare the scaremongering headlines with others. data points.
Then Lazine, White and Ferry discussed a the wall street journal article on the Biden administration’s efforts to address the housing shortage with an affordable housing plan. Ferry said officers should read multiple viewpoints from all political backgrounds.
Agents have a fiduciary duty to help all of their clients and they must keep any specific political leanings out of their thinking.
“Housing is too fundamentally important to dwell on” one or two specific policy issues, Ferry said.
Marketer of the week
Ferry selected two Marketeers: Compass Team Leader Lydia Gable, who said the Seller Seminars worked well for her, allowing her to be the educator of her market. Lazine likes the content potential of the resulting images for social media marketing.
Next is the mastermind of Ferry’s growth and their discussion of mega open houses with direct mail, door knocking, and banner ads inviting neighbors to lunch on the property. Add a QR code for the required Open House registration, retrieve attendee information, and follow up with a personal BombBomb video message.
Want to nominate a “marketer of the week”? Drop your thoughts in the comments section below, or drop us an email.