Top 8 Marketing Automation Tools for Law Firms in 2022 | Good2bSocial media
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you post. Marketing automation is extremely beneficial in many ways. A well-designed automation workflow saves time, reduces errors, increases audience engagement, and increases the ROI of your law firm’s marketing efforts. If you’re not currently using a marketing automation system, it’s time to explore your options. Here are several marketing automation tools that make sense for law firms.
Top Marketing Automation Tools for Law Firms
Concep is an easy to use tool E-mail marketing platform with automation capabilities designed specifically for law firms. One of its biggest selling points is its powerful native integrations with LexisNexis InterAction and Microsoft Dynamics 365, the two most widely used CRMs in the industry.
With their integrations, forms and analytics, you can automate your most common workflows/processes, such as your event management process – from invitations and RSVPs to list building and data management, making it easier connecting with potential customers. While its automation capabilities aren’t as powerful as those of Marketo or Hubspot, Concep meets the needs of most law firms, and its simplicity is reflected in its cost and ease of use.
HubSpot is an easy-to-use, all-in-one marketing automation platform for lawyers and law firms of all sizes. HubSpot integrates customer relationship management, social media scheduling, automated email marketing and more! You’ll get lead feeds, forms, email drips, analytics, and more, all designed to make it easy and efficient for you to grow your law firm’s database with their CRM software. Capture leads, learn who they are and what interests them, and optimize your marketing based on data, not guesswork. HubSpot also offers the added benefit of sales and service centers, which means your team can work better together, even across departments. HubSpot’s capabilities make it easy to automate important tasks, allowing you to reach potential customers in multiple ways. HubSpot also offers a free trial so you can try it out before you buy.
One of the most well-known and mature tools, Marketo is a robust platform that works best for large law firms who will take advantage of all the features offered by the tool. Unlike HubSpot, Marketo’s interface is dated and difficult to navigate if you don’t know what you’re doing. Despite this, it is a powerful marketing automation tool for lawyers. The advanced functionality is reflected in the price, so it only makes sense to explore this option if you have a sophisticated marketing strategy to execute.
(If you want more help determining if investing in marketing automation is right for your business, check out this free webinar: What is marketing automation and how can it benefit your business?)
Easy to use and affordable, this platform is a well-known email marketing software. They don’t offer complete campaign solutions, but most small law firms are able to meet their messaging needs with the tool. With Constant Contact, you can create automated trigger campaigns, automatically collect new emails, and send segmented follow-up messages. If you’re considering expanding your digital marketing beyond email programs, this might not be the business tool for you, especially if you’re not a small business.
A leading tool, Eloqua offers superior service and fees to match. Eloqua integrates with many enterprise systems, such as customer relationship management (CRM) and other third-party applications. With Eloqua, law firm marketers can create targeted campaigns through multiple channels, such as email, social media, mobile, web, and search. They can also track and analyze the results of their campaigns with built-in analytics tools. If your company has an enterprise level sales department and a corresponding budget, this tool could be a good choice.
Owned by Salesforce, this tool makes it easy for law firms to target communications across multiple channels and make it easier to onboard clients. Pardot is designed to B2B companies, compared to the B2C functionality offered by Exact Target. If you really want to leverage marketing automation to take your lead generation efforts to the next level, this is a good option to explore.
Customer.io is a marketing platform for sending targeted and automated emails, push notifications and SMS messages to engage and retain your audience. The campaign construction interface, workflow, and defining and using the trigger is quite simple. If you can dedicate the developer time, this email automation platform offers a personalized experience for creating marketing campaigns.
A social media automation tool, Hootsuite is one of the most robust options for managing all aspects of social for legal professionals. It’s designed to help marketers plan content and keep tabs on what’s happening online with their brand. Overall, Hootsuite has everything your business would need to create an impactful social presence.
If your online marketing has become complex and/or time-consuming, automation might be the solution your law firm has been looking for. When used correctly, it’s a great way to increase the efficiency and effectiveness of your marketing. Whether you’re creating social media posts, sending out an email marketing campaign, wanting to use a CRM tool to organize your leads, or converting leads from LinkedIn, Facebook, and Twitter, marketing automation platforms make it all happen. possible with just a few clicks.
This blog post was updated as of October 25, 2021.