Put your marketing where your mouth is to reach an audience that’s skeptical about where their food comes from. TOP is a leading global food marketing agency.

About Us.

We know that every food brand has a story.

We believe that food and beverage brands have the power to play an important role in people’s lives. Having worked with some of the biggest food and beverage brands in the country, the marketing expertise helps brands stand out in a saturated market.

At TOP, we are data-driven marketers with the creative flair needed to break into the food and beverage space. We draw on years of experience in the food industry to create viral marketing strategies and campaigns that will help you grow.

We believe that food and beverage brands have the power to play an important role in people’s lives. Having worked with some of the biggest food and beverage brands in the country, the marketing expertise helps brands stand out in a saturated market.

At TOP, we are data-driven marketers with the creative flair needed to break into the food and beverage space. We draw on years of experience in the food industry to create viral marketing strategies and campaigns that will help you grow.

Our approach.

Food marketing agency

Stand out from the crowd with human connection

We believe consumers are constantly changing, but the heart of marketing remains the same: humans connect with emotional storytelling. Food is a fundamental part of life and food brands are always looking to tell stories that express how their brands improve the lives of their customers.

Our creative team works directly with our extensive data division to determine exactly what your target market is looking for in a food brand and create strategies that exemplify those values. We harness the power of scalable digital marketing with proven traditional media to provide a holistic platform for your brand.

How we work.

Digital Marketing with a Backbone in the Fundamentals

The world is digital, but that doesn’t mean you should ignore everything that isn’t. Food brands meet a fundamental need, but that does not mean that your approach must remain in the traditional sphere. We are a digital agency that believes in digital first, but not digital only. We have processes that use the best digital resources to offer, but combine that with old school expertise and craftsmanship to create a powerful combination. It’s this digital first, traditional approach too, that makes us so effective.

Earn old fashioned media

Our data team conducted a quick survey around Del Monte’s famous green bean casserole recipe to showcase local stories that resulted in a significant boost in Thanksgiving sales.

Read the case study

What makes us different?

We offer a full service

We operate in over 40 disciplines, from digital marketing to SEO to PR, so we can bring the full suite of marketing capabilities to your food brand.

We are obsessed with data

Every decision we make is based on unique data so you can be sure your messages are designed to resonate and create clean spaces that get you noticed.

We are growth oriented

We apply growth marketing principles to everything we do, experimenting, measuring and optimizing throughout the life of your campaign.

We have global reach

Your customers can be found almost anywhere and we have experience reaching customers almost anywhere. We have run campaigns in dozens of countries around the world.

Our expertise in food marketing

Food advertising

We design an advertising strategy that measures your effectiveness, delineates gaps in your ad content, drives viral potential, and outlines the best channels to promote your food brand.

Food Content Marketing

We entertain, inspire and educate food and beverage consumers with a range of content through different mediums.

culinary creative

Our team of creative professionals designs out-of-the-box marketing campaigns and cohesive storytelling to give food brands the mojo they need to succeed.

Food Digital Marketing

Our data-driven approach to food and beverage helps us scale your business and create impactful messages. We are adept storytellers and know the power of digital marketing.

Food social media

Leverage years of experience in the food industry to create viral strategies and campaigns that will help you grow.

food and drink PR

We have represented clients in the food and beverage industry, from fast food to fine dining, from burgers and fries to vegan cuisine. No matter your consumer, we know how to reach them.

Establishing the uniqueness of Harmless Harvest in a market full of copycats

We used our ‘outside-in’ approach to identify how we can tell the brand story in its own unique way and delivered a campaign that revolves around the unique and ambitious concept of Harmless Harvest. himself.

Read the case study

Our formula.

  1. Embrace transparency and show it

    Don’t sweat those boring questions about who farmed, fished, and provided their food. Answering these questions humanizes your business and builds trust in your product, so lean towards them.

  2. Empower your customers to live green lifestyles

    Much of a consumer’s ability to live sustainably is out of their hands. By highlighting how your product is made in an eco-friendly way, you can give your consumers back a bit of agency.

  3. Don’t let your story become stale

    Your brand story is one of the most important things a consumer learns about you. Successful companies last for decades (or centuries) because they constantly update their narrative for changing audiences.

  4. Keep your product at the center of your concerns

    A picture is worth a thousand words and for food marketing that word should be “yum” 1000 times. Use images and videos to trigger customer cravings more than taglines or slogans.

140%

Watch time for new recipe videos in Canada has increased over the past year.