University Marketing and Communications Recognized Last Year – Inside UW-Green Bay News

To paraphrase Abraham Lincoln: Do work worthy of recognition, but don’t worry about being recognized. Of course, there’s nothing wrong with taking advantage of the spotlight once in a while, especially when someone else shines it on you.

A case in point is UW-Green Bay’s Grand Marshal’s Award for the “most original and non-profit” float at the annual holiday parade in late 2021. The sixth such award since 2012, c is a tribute to the efforts of university professors and staff volunteers, many of whom come from the Office of Marketing and Communications. So much so that the plaques found a place on an award “shelf” in their office tucked away on the eighth floor of the Cofrin Library.

But now those plaques will have to move and make way for new trophies. The reason? During the 2021-2022 financial year, Marketing and Communications won an unprecedented number of awards and recognitions covering an ambitious range of projects. Including:

Content and Digital Creation Awards of the Madison and Northeast Wisconsin chapters of the Public Relations Society of America (PRSA).

Individual recognition of Jena Richter Landers, digital communication specialist, recognized as “Young Professional of the Year” by the Madison and Northeastern Wisconsin chapters of the PRSA.

• The University’s “Rise” campaign (including a Web page, videoseries of news stories, printed materials and outdoor displays) received a silver American Advertising Award from the Fox River Advertising Federation of America in the “Multi-platform integrated campaign” category.

• A Gold Telly Award for the Advertisement “Never stop learning”.

The tv pricefounded in 1979, honors excellence in local and regional advertising across all platforms, receiving over 12,000 entries from all 50 states and 5 continents.

Rewards aside, doing work worthy of recognition is a good thing. In the world of marketing and promotion, earning rewards is also important for another reason: credibility. Janet Bonkowski, Executive Director of Marketing and Communications, also finds that being recognized by fellow professionals is a great motivator. “When we get an award that helps us dig even deeper when we create the next campaign or take on the next marketing challenge.” Plus, adds Bonkowski, the special recognition from peers nurtures the team’s creative vibe. And it feels good to work in an office that produces award-winning effort. “It’s that Oscar-time Sally Field of ‘they love us; they really, really love us! »

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