US Digital Media Consumption Growth Slowing – Media Play News

Erik Gruenwedel

US consumers are expected to spend about 8 hours and 14 minutes per day consuming digital media in 2022, up about 14 minutes (1.9%) from 2021, according to new data from eMarketer. The research firm said the gain was less than during the pandemic when housebound consumers worked from home using laptops and tablets, in addition to consuming entertainment.

The report revealed that the increase in digital media consumption is driven by internet-connected devices such as smart TVs and video game consoles. In 2020, during the pandemic, the use of internet-connected devices increased by 35.4% to 1 hour and 35 minutes per user. US consumers are expected to spend 1 hour and 47 minutes on internet-connected devices this year.

On the other hand, as the pandemic wanes, home desktop and laptop usage will decline, with the typical user spending six minutes less in 2022 than in 2020. The eMarketer report also revealed that tablet usage will give way to increases in smartphone and smart TV usage.

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Report author Sara Lebow argues that digital distribution will account for an increasing share of time spent with the media, totaling 8 hours and 28 minutes in 2024, or 64.9% of time spent with the media.

“Digital growth is driven by increased time spent with smartphones and other connected devices, which offset losses in the desktop/laptop and tablet categories,” Lebow wrote.



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