Use a SEO company? 5 common mistakes to avoid.
According to a Statistical by Impact report, 61% of digital marketers say improving SEO and growing organic presence is one of their top marketing priorities. 57% of marketers say developing on-page content was the most effective SEO tactic.
This list goes on and on.
After reading all of this, it is safe to conclude that SEO has become one of the most important marketing tools in the modern digital marketing industry.
It can take your business to another level if you have the right agency on your side. Explore the expert SEO Melbourne company who can offer their expertise and work experience to help drive impactful results.
But if you bet on an unprofessional and inefficient agency, it will only lead to the depletion of your resources in exchange for bogus promises. Of course, no business wants that.
So, before hiring an SEO agency, pay attention to some aspects that won’t cost you dearly in the long run, including:
- They have fixed plans
A SEO agency that offers you fixed packages for your business is a huge red flag. Agencies that follow this approach opt for an attitude suitable for all sizes. This means that they’ll use all of their research material already done, but spice it up a bit depending on your business niche.
They won’t spend the time researching or new strategies, or any customization needed for your brand.
For example, if your brand needs more social media presence than blog content, but the agency is focused on optimizing everything without research, the approach could cause you to lose a lot of business opportunities.
So if an agency offers you a fixed plan, negotiate with them, and if nothing happens, look for other options.
- They make false claims
Unqualified, inexperienced, and bogus agencies are pros at manipulating people with their bogus claims. They will try to lure you in with promises like top SERP rankings, or 10x more traffic, or even 5x more leads.
These complaints are a clear sign that this agency is not for you.
Because SEO can never deliver results overnight; it requires constant effort for a significant period of time.
So, don’t be tempted by offers like this and make your decision quickly. It will cost your brand more in the long run.
- Work with a company that uses black hat SEO
There are 2 types of SEO when it comes to marketing. White Hat SEO and Black Hat SEO. Most businesses use White Hat SEO, which involves researching, selecting the right keywords, using the right SEO tools, comparing with your brand requirements, and adjusting with the latest updates. from Google. This is a long process that drives organic traffic to your brand.
On the other hand, Black Hat SEO involves, using any keywords that may or may not be relevant at the moment, tweaking and using plagiarized content from well-known sources into your content, and tampering with the Google website to get a good ranking for your page. .
This is certainly not a good approach, as Google, once identified, can also penalize or de-index your site if it turns out you are using black hat SEO.
This can easily damage your brand image and can ruin your reputation, so avoid them.
- They don’t communicate
Hiring an SEO agency that doesn’t communicate well with you is a big mistake. An effective SEO agency will call you, explain the necessary strategies, and keep you up to date with changes made throughout the process.
After all, the responsibility for your brand is in their hands. So if an agency ghosts you completely after accepting the offer, it is bogus. Moreover, it is also your mistake if you do not keep an eye on their operations.
- you did not look well
Probably the biggest mistake you can make with your business is to not research the agency well. Many agencies will try to show off their great ideas and strategies for your business, but if they can’t provide testimonials or referrals, don’t go.
The references give a clear picture of how effective this company is in what it does. So make sure they have a solid and efficient background before closing the deal.
It’s your turn…
Now that you know all the mistakes to avoid, I hope you find the right agency for you, and that your brand will soon get the recognition it deserves.