Use these tips to get the most out of your marketing agency in 2022
It takes creativity and tactical savvy to differentiate your business from your competitors online. However several business owners fail when they try to do everything themselves. This is when a digital marketing agency can help you with your SEO and social media campaigns.
If you’ve never worked with a digital marketing agency before, read on to learn how to get the most out of your digital partner.
Do your due diligence
– Advertising –
Be sure to do your research before signing up with a digital marketing agency. Check reviews online and check with the Better Business Bureau. Also review the list of services provided by each agency. If a service is not listed, they may still provide it under certain circumstances. Find out if they outsource their work or if it is done in-house.
As you collect data on various digital marketing agencies, a few will stand out. Now is the time to schedule consultations with your shortlist of marketing agencies.
Ask questions and listen
During your first consultation, let them know where you are now with your marketing and ask them how they will improve it. Let them know what works and what doesn’t, and ask them how they could do things differently. Have them check out both your website and your social media accounts, and ask for their honest opinion. You won’t need to follow their suggestions, but you will know how attentive they are, how curious they are about marketing your business, and if you can work with them.
– Advertising –
Ask about their overall strategy, ask them how they could improve your website SEO, social media presence, and digital advertising. Learn about the analytics and data they use. They should be able to tailor a strategy that works for your business.
Before signing up with a digital marketing agency, make sure you get the answers you need. Also, get an idea of whether they will be the right people to work with. You want both an effective marketing campaign, and a digital partner that listens to you is just as important.
Ask about prices
Prices vary not only between agencies, but also depending on the task. For example, a one-time job, like a website redesign, will likely be fixed price. On the other hand, a custom and ongoing SEO package will be all-inclusive, but the price will vary depending on your needs.
Be sure to discuss pricing ahead of time so there are no surprises. Compare prices between the different agencies you interview and weigh them up against what they say they can do for you. Your ultimate decision should be an agency that can boost your business with effective and affordable campaigns.
Staying in touch
Once you have chosen your digital marketing agency, contact your marketing team regularly. Some agencies will contact you automatically, but you should have regular meetings to ensure ongoing communication. This keeps you up to date on what they did during the week and what they plan to do next week. In addition, it allows you to ensure that deadlines are met. It also gives you the opportunity to get to know your marketing team as individuals.
Learn more about analytics
It is likely that during your weekly conferences, your digital marketing partner presents you with data. Data analytics is how your marketing team will create a marketing plan for your business and judge its success. Datasets and analytics will depend on the tactics used by your marketing team. Marketing has always been an art and data is the roadmap to success. This article from Digital Authority Partners Shares why they believe that with today’s technology, it can be more strategic than ever!
An SEO campaign will have the most data to review, but even a social media campaign generates data. Your marketing team is expert in this data and you need to familiarize yourself with the jargon too. If you don’t understand what they’re talking about, you won’t be able to judge their progress.
To be open minded
Once you’ve decided on a digital marketing agency to work with, keep an open mind. They might suggest something unexpected or seem counter-intuitive. Remember that you are paying them for their expert advice. However, don’t be afraid to voice your opinion too. But if you’ve chosen a great agency, they’ll have years of experience delivering client success.
While they may adapt to your ideas, avoid micromanaging what they do. You hired them to relieve you of the burden of digital marketing. Try to be flexible and work together. You might be surprised by the results.
Set an end date
If your marketing partner is doing really well, you can always enter into a new contract. But setting an end date is a good idea for several reasons. First, it sets a timeline for your marketing agency to achieve your initial goals. Second, if they don’t meet your expectations, once the contract is over, you can move on.
Leaving things open can be an invitation for a marketing team to slack off. Setting an end date can keep them motivated to perform. Every week, you should be able to see progress in your digital marketing campaigns.
Success is the end goal
When you work with a digital marketing agency, you both share the goal of success. Ultimately, business success isn’t measured in clicks or likes, but in a boost to your bottom dollar. If an increase in traffic does not translate into conversions, the marketing campaign has not been successful.
However, digital marketing campaigns can take time to gain momentum, especially SEO; it can take months for a web page to move up in search engines. Similarly, a social media campaign can take a while to capture users’ attention. For example, the “rule of seven” indicates that your ad must be seen at least seven times within 18 months to penetrate consumers’ consciousness.
It’s up to you to measure the success produced by a digital marketing agency. But you should at least see an increase in traffic and interest in what you have to offer within a few months. If you haven’t seen an increase in activity at the end of your contract, you’ll have to decide whether to continue and evaluate your marketing plan with the agency, or move on.