Velstar acquires marketing agency We Influence
The acquisition, which has been backed by Liverpool fund manager River Capital with a significant investment from its recently announced business growth lending fund, will combine Velstar’s technical knowledge and e-commerce expertise with the creative and growth-oriented marketing capabilities of We Influence, creating a unified agency with over 50 digital specialists, across web design and development, PPC, social media, SEO and online marketing. affiliation.
Founded in 2016, Velstar has since been on a strong growth trajectory. The addition of We Influence to its portfolio is the first of many, as the company seeks significant acquisitions and strategic partnerships as part of its broader M&A strategy.
The We Influence team will relocate to Velstar’s head office in Liverpool city centre, integrating teams from both companies to establish Velstar as the UK’s leading end-to-end e-commerce agency.
Daniel Sheard will remain CEO of Velstar, while We Influence’s Graham Withe will serve as Velstar’s chief marketing officer.
The combined agencies will have a turnover of £4m, with ambitious plans to reach £6m by 2024. Its client portfolio will include French Connection, AVON, Castore, Kenwood and De’Longhi and Direct Lounges.
Following the announcement, the agency is on a major recruitment drive, hiring an account manager and senior project manager, as well as several marketing roles to meet demand and maintain a high level of delivery across all departments. .
Commenting on the acquisition, Velstar CEO Daniel Sheard, pictured center, said“Velstar and We Influence have been active in e-commerce for years now. We have great admiration for each other’s work, and it was clear that we shared similar ambitions, as well as the same people-centric approach. So it was an obvious decision to team up and combine our efforts.
This acquisition, made possible through support from the River Capital Business Growth Loan Fund, strengthens our offering within the Shopify ecosystem by deepening our marketing services to give our customers access to a team of digital growth experts at every stage of their e-commerce journey, all in one place.”
Graham Withe, Managing Director, Marketing, pictured right, added: “What Velstar has achieved over the past two years is impressive. Their skills, experience and services perfectly complement ours, and we are all delighted to be part of their talented team.
We recognize that the growth and success of online retailers is best achieved with a collaborative approach, leveraging different technologies and services. The acquisition will allow us to provide our customers with a deeper level of technical support, as well as a larger scale internal marketing capability. For our team, this will give them the opportunity to further develop their skills and fully immerse themselves in the e-commerce industry like never before, building relationships with third-party technology providers and industry leaders.
I’m incredibly proud of this move and can’t wait to see what the future holds. Watch this place!”