Wawa appoints Performics to manage digital media strategy, planning and purchasing in U.S.
CHICAGO–(COMMERCIAL THREAD) – Wawa, a chain of convenience stores and gas stations, has chosen Performics, the performance marketing engine of Publicis Groupe, as digital AOR, in charge of digital media strategy, planning and purchasing at 900+ Wawa locations in the United States. Performics will be responsible for paid search, ecommerce strategy, SEO and programmatic display, in addition to leveraging advanced analytics, proprietary media buying / optimization technology, and a intention-based communication architecture.
Todd Miller, Senior Director of Brand Strategy and Experience at Wawa, explains, “We are working on digital transformation to create exceptional experiences that provide unlimited convenience and personal connections to our customers. We are delighted to partner with Performics on this adventure, leveraging their expertise in creating digital advertisements and experiences that meet our customers’ intentions.
Performics for Wawa capabilities include paid media, content, e-commerce, personalization, advanced analytics, and intent-based marketing. Paul Tibbitt, CEO of Performics, commented, “Our mission for Wawa is to harness digital data and intent signals to find the right fit with the right media, the right content and the right creative message. We couldn’t be more excited to work with Wawa on the path to digital transformation.
As the original performance marketing agency, Performics is the primary engine of revenue growth for many of the world’s most admired brands. Through a vast global network operating in 57 countries, Performics harnesses data, technology and talent to create and convert consumer demand wherever it is expressed: research, social media, display, commerce and offline channels. Performics is designed for the relentless pursuit of results. Chicago-based Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand performance. To learn more, visit https://www.performics.com.