We Are Verified hires digital media veteran Phil Ranta as COO to scale creator services
Hiring of senior executives by creator management company We Are Verified signals expansion into Web3 and creator entrepreneurship.
LOS ANGELES, September 8, 2022 /PRNewswire/ — We are verified goes beyond talent management to build creator-economy companies with the hiring of new key executives Phil Ranta, formerly CEO of Wormhole Labs and Head of North American Game Creators at Facebook, as COO and top new talent. Ranta has spent the past two years as an advisor to the company.
We are verified, led by CEO Jordan Woronais best known as a culture-shaking talent management company featured on MTV shows Tana spins 21 and their impressive list of over 100 managed talents. The past year has seen exponential growth within WAV’s Creator Services department, which included the launch of NFT projects, podcasts, and end-to-end management and strategy across fan platforms. Phil Ranta joins WAV as COO to continue to grow Creator Services efforts, as well as brand, web3 and platform relationships.
“Throughout our collaboration at Fullscreen and Studio71, I have always been blown away by Jordan Worona talent development skills.” Ranta noted, “I’m thrilled to join this world-class team to build a 21st century value proposition for WAV’s creative entrepreneurs.”
“In 2022 alone, we’ve helped create over 1,000 pieces of branded content and generated over $10 million in value for our customers. With further expansions in both our team and our partners, we plan to triple that goal in 2023,” says Worona, “With industry-leading expertise in Phil Ranta in the team, we will also unlock web3 partnership, investment and platform relationships.”
Phil Ranta will continue to be involved with Wormhole Labs where he will continue as a board member, as he will with his previous advisory roles at Alfan Group, SOLIS, brand armyand influencer stuff.
Influencer marketing spend is expected to reach $16.4 billion in 2022 and creative investment firms reaching unicorn status, We Are Verified is poised for exponential growth.
“I’ve spent nearly two decades in the creator economy, starting with brand profiles on MySpace and blip.tv,” Ranta says. “It’s time to help define the next evolution in space.”
About We are verified: We are verified is a digital talent management and brand services company founded in 2017 by CEO Jordan Worona, known for recruiting culture-shaking talent. With 100+ talents under management reaching 250 million followers, brands trust We are verified to help them find their “cool factor” through social content. We are verified have helped design, produce and execute over 1,000 branded content in 2022 alone with over 100 talent. With a talent management division, We are verified has a creator services department that has produced groundbreaking podcasts (At Haley Elizabeth’s Behind you, Chase Keith The Caustic Show), NFT projects with Gloom-E-girls and Crypto.com/NFTand end-to-end platform management services on brand armyOnlyFans, Centerfold, and more.
About Phil Ranta: Previously, Phil Ranta was the CEO of Wormhole Labs where he created white-label social metaverses as real-world digital twins and co-created the ‘Own Every Word’ NFT project with Crypto.com/NFT which drove more $1 million sales in 2022 alone. Phil was also the Head of Game Creators, North America at Facebook and the Head of Creators at Mobcrush. In both roles, the departments have seen significant growth working with top game streaming talent, including Ronda Rouseydisguised toast, Corinna KoffShroud, and Nate Hill, to name a few. Phil was the COO of Studio71, one of the largest MCNs in the world, growing the network from 1 billion to over 8 billion monthly views in 3 years with over 1,000 creators. Prior to S71, Phil joined Fullscreen as Head of Channel Partnerships as the 9th employee, completing his tenure as VP of Networks. He grew the network into the largest MCN in the world (on comScore) in less than a year. He received Fullscreen’s first “Founders Award” for his role in building the industry’s leading company. As a creator, Phil has produced hundreds of hours of hit digital endemic original content.
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SOURCE We are verified