Your mobile marketing strategy is created to define how you reach and engage with potential consumers when they are Ready to go. A multi-channel approach can – and should – be used, and you can use mobile marketing tactics to reach them through options like texting, WhatsApp marketing, a mobile app, and other methods. Mobile marketing is especially important due to the widespread use and popularity of smartphones.
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Important statistics on mobile marketing
As we have seen, mobile web usage is now more important than ever before and desktop users are becoming increasingly scarce in comparison. When you dig deeper, you will find that users now prefer to use our cell phones for various tasks.
- According to Statista, mobile devices accounted for 56% of organic search engine traffic in the first quarter of 2020. This requires the use of mobile SEO and internet marketing by small businesses with an online presence.
- Another thing that your potential customers today are much more likely to do on a smartphone is open email. According to Campaign Monitor, 68% of email campaigns are now open on a mobile device, up from just over 40% in 2015, up from 30% from the previous year.
- Increasingly, users are turning to their mobile phones to consume media as well. In 2019, the typical individual spent 203 minutes watching media on their mobile, according to Broadband Search. Examples are browsing social media, watching videos, and reading e-books. In comparison, 128 minutes were spent on desktop computers.
- What are the Similarities Between Organic Search, Email, Social Media, and Video? These are important marketing channels that allow businesses to interact with prospects and convert them into consumers. Mobile marketing must therefore be a major component of any digital marketing strategy for any online or e-commerce business.
What are the benefits of using mobile marketing strategies?
Targeting mobile customers is essential in an increasingly mobile environment, especially for e-commerce businesses. You will lose ground to your competition if you don’t aggressively connect with customers where they are. As a result, it is essential for both small and large organizations. There are many other compelling reasons to use mobile marketing tactics.
Convenient access
Unlike some marketing initiatives, such as SEO or even PPC campaigns like Google AdWords, many mobile techniques have a low barrier to entry. You don’t need a lot of technical knowledge to attempt an SMS marketing or a social media campaign, and you don’t need high-tech equipment either. You can easily start things with great cooperation across your business.
Mobile marketing efforts are also often easier to monitor. Easy-to-understand metrics, such as click-through rates (CTR), help determine performance. Mobile specific reports are available on platforms such as Google Analytics. They help you track the mobile optimization of your site and its content. This is in addition to providing several other important information.
Economic efficiency
The term “mobile marketing” refers to a wide range of activities. You have a variety of tactics and techniques to choose from. Therefore, you will be able to choose campaigns and channels that suit your budget. You might be amazed at the power of a mobile strategy with very little investment.
For example, social media marketing is often cheaper than TV or radio ads. Many other mobile marketing methods can also be identified. You can better determine your target audience through the use of smart analytics and searches. This way, you can focus your marketing efforts on the people most likely to become consumers.
Transactions terminated immediately
The mobile phone is a fast paced medium, and you can interact with people in real time by contacting mobile users. It doesn’t matter whether they are at home, at work, on the road or elsewhere. As a result, every aspect of mobile marketing is like point-of-sale (POS) advertising. You’re continually reaching out to people who are just a few clicks away from completing a purchase.
Mobile marketing strategies can benefit from this if well designed. You can contact a customer when they’re most likely to buy. This can be accomplished by carefully placing an ad on social media, and this may involve making sure your mobile site appears in local search results. However you go about it, the immediate transactions that mobile marketing enables are invaluable.
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Location
The majority of us take our cell phones with us wherever we go, which means you can use location with mobile marketing to add more value to your mobile marketing outing. This involves tailoring information or offers to the physical circumstances in which prospects find themselves.
On average, people use their phones for three hours and fifteen minutes every day. It’s generally a good idea to reach your target audience through a variety of online channels, including mobile. Connecting with them via mobile offers an incredible opportunity to engage customers in a healthier way.
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