Yorkshire-based marketing agency celebrates two years of success

A Yorkshire company specializing in providing marketing services to veterinary practices and industry suppliers, is celebrating two years in business after winning contracts in all corners of the UK, as well as further afield in the US United and New Zealand.

Practice Made Purrfect was founded in 2020 by respected veterinary marketing professional, Justin Phillips, after spending a decade in senior marketing roles in fast-growing independent and corporate veterinary groups.

Working with an experienced team of 10 associates, the firm’s services now cover business consulting, web design, branding, graphic design, printing, public relations, SEO, product marketing. recruitment, employer brand and team well-being. Practice Made Purrfect also manages the design, launch and growth of pet health plans, and has overseen the launch of numerous new practices, including three in the past month alone.

From its base in Leeds, Practice Made Purrfect now works with clients across the UK and beyond, including practices in all corners of the UK as well as the Republic of Ireland, New Zealand and in the United States.

Justin has presented at 20 events over the past two years, speaking on a wide range of topics including pet health plans, digital transformation, how to start a new practice, veterinary practice websites and marketing the practice. He also teaches the marketing module to veterinary students at the Royal Veterinary College (RVC).

Justin said: “The philosophy of Practice Made Purrfect is to guide veterinary practices towards freedom and profitability, instead of dealing with constant pressure, stress and burnout at a time when demand is out. of scale, with many clinics oversubscribed by a post-pandemic influx of animals. .

“It gives firms the leeway to reinvent themselves and operate in a more sustainable and healthier way, both for the company and for the people who make it up. Often making small tweaks can reap exponential benefits, but it usually requires a fresh look, otherwise most businesses continue to do what they have always done.

Justin added, “The veterinary industry is changing rapidly. Corporatization has reached its peak and we are witnessing the opening of a large number of very successful phoenix practices. These are often purpose-built practices with refined business models that are ideally placed to take advantage of the growing number of pet owners and subscription income in the UK through a range of digital tools.

“Our ability to consistently make a difference for each practice, its people and its outcomes, has been key to our success and being guided by industry experts, empowers clinical and customer service teams to do what do the best, providing an exceptional level of care for pets and their owners.

Caroline Collins, director of Pennard Vets, which has seven practices in Kent, said: ‘Practice Made Purrfect has worked with us for over a year now, helping us see things in different ways and refining many of our ideas. to make the most effective.

“The team has extensive knowledge of all areas of business and marketing and genuinely listens to what you want to achieve, before finding the best way to get you there. We love having Practice Made Purrfect within our team and we highly recommend their services.


By Marc Adair – Correspondent, Bdaily

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